Discover® Card Introduces Up To 10% Cashback Bonus® Plus Cards
November 6, 2003
Riverwoods, Illinois. . . Discover Financial Services,
a business unit of Morgan Stanley (NYSE:MWD),
today announced the introduction of a new Cashback
Bonus® Plus Program, an exciting new series of
enhanced Discover® Platinum Cashback Bonus Plus
Cards where Discover Cardmembers get the chance
to earn awards of up to 10%. The first card to
launch in the series is the Gasoline Card.
“Discover Card's Cashback Bonus award
feature is a very appealing benefit of our Cards
and our most popular feature,” said David W. Nelms,
president of Discover Financial Services, Inc.
“The launch of our new Cashback Bonus Plus Program
gives consumers even more choices with an opportunity
to customize their rewards.”
The Gasoline
Card earns Cardmembers up to a 5% Cashback Bonus
award on their gas purchases and up to 1% on their
other purchases. Then, Cardmembers have the opportunity
to increase their entire award, up to 10%, by
exchanging their award for certificates from Cashback
Bonus Partners. Additional Cards in this series
will be launching throughout next year.
Other enhancements to the Cashback Bonus award
program include a new investment redemption option.
Using this option, Cardmembers can electronically
transfer their Cashback Bonus award (in $20 increments)
into their checking accounts or any of their existing
savings accounts including 529 Educational Savings
Accounts and Money Market Accounts. In addition,
if Cardmembers choose to donate their Cashback
Bonus award to The Make A Wish® Foundation, Communities
in Schools or the Juvenile Diabetes Research Foundation,
Discover Card will proudly donate an additional
20% to that charity.
“During last
year's holiday season, many of our Cardmembers
doubled their Cashback Bonus awards by redeeming
for Partner certificates and giving them as gifts,”
said Nelms. “The wide variety and popularity of
our Cashback Bonus award merchant partners ensures
that there is something for everyone on the gift
list.”
Discover Card's list of more
than 25 Cashback Bonus Partners continues to grow
with the addition of Lands' End, Cooking.com and
the upcoming introduction of Coldwater Creek,
among others, providing additional benefits to
Discover Cardmembers.
In addition,
Discover Card also recently introduced The Miles
Card from Discover® Card, an exciting product
where Cardmembers earn one mile for every dollar
they spend. This new product allows Cardmembers
to redeem their miles for travel on any major
domestic airline with no restrictive blackout
dates. In addition to redeeming miles for travel,
redemption begins with as little as 2,500 miles
for other reward options including hotel stays,
car rentals, vacation packages, brand-name merchandise,
and gift certificates as well as cash rewards.
“The Miles Card From Discover Card
is yet another example of Discover Card's commitment
to reward its Cardmembers and provide the ‘right
product' that meets their needs and lifestyles,”
added Nelms.
Discover Financial Services,
a business unit of Morgan Stanley, operates the
Discover Card brands and the Discover Business
Services network for its more than 50 million
Cardmembers. Discover Business Services is the
largest proprietary credit card network in the
United States with more than 4 million merchant
and cash access locations.