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Mcdonald's® TO ACCEPT DISCOVER® CARD

March 25, 2004
OAK BROOK, ILL.,– McDonald's® today announced that it will be accepting the Discover® Card as a cashless payment option at participating U.S. McDonald's restaurants. Currently, more than 3,000 McDonald's restaurants accept cashless payments and McDonald's expects the number of participating restaurants to more than double by year-end.

“McDonald's is proud to partner with Discover Card to offer our guests increased payment choices,” said Jim Sappington, US Vice President of I/S Management, McDonald's Corporation. “This partnership supports our ongoing commitment to provide a relevant, convenient experience to our customers.”

Now accepting cash, credit, PIN-debit and signature-debit card payments, participating McDonald's restaurants will feature the Discover Card acceptance logo, as well as additionally accepted brand payment methods, at the counters and drive-thrus to notify customers of cashless payment options.

“By teaming up with McDonald's, Discover Cardmembers now have thousands of more locations to use their card,” said David Nelms, chairman and chief executive officer, Discover Financial Services, Inc. “We are very excited about this partnership and the opportunity to reward our Cardmembers with a Cashback® Bonus award when they use their Discover Card for everyday purchases.”

McDonald's is the leading global foodservice retailer with more than 31,000 restaurants serving nearly 47 million people in 119 countries each day. Approximately 80 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women.

About Discover Financial Services, Inc.
Discover Financial Services, Inc., a business unit of Morgan Stanley, operates the Discover Card brands and the Discover Business Services network for its more than 50 million Cardmembers. Discover Business Services is the largest independent credit card network in the United States with approximately 4 million merchant and cash access locations. For more information, visit www.discovercard.com.