April 03, 2006

Discover® Card Ranked Best-In-Class For Online Fraud Protection Service And Information

Riverwoods, IL, April 3, 2006 – Discover Financial Services LLC, a business unit of Morgan Stanley (NYSE: MS), today announced that its fraud protection services and online customer security center at have been ranked number one in a comprehensive, third-party report on the credit card industry.

The Credit Card Monitor Report, published by leading market research firm Corporate Insight, named Discover “Best in Class” for its fraud information and protection services, based on the excellence and accessibility of its online fraud protection center and identity protection tools. The results of the report underscore the consistent third-party recognition Discover has received for excellence in fraud protection services, including its top listing in 2005 by Javelin Strategy & Research.

“Consumers today are using their credit cards more than cash or checks – and with that comes their need for complete fraud protection,” said Steve Furman, Marketing Director for E-Commerce at Discover Financial Services. “Discover works hard every day to fight fraud and identity theft so Cardmembers may use their cards with confidence and peace of mind.”

The Corporate Insight report evaluated the online fraud protection programs of all major credit card companies and issuers for capabilities that included visibility, ease of use and quality of resources. Discover ranked first in the industry on several counts and was recognized as one of only three companies offering the additional protection of a single-use account number program – Discover Card's Secure Online Account numbers – for online purchases. The report also commended Discover for offering the lowest-cost “lost wallet” credit monitoring service for customers.

As part of its free, integrated customer protection offering, Discover's advanced fraud early warning system constantly monitors each of its 50 million Cardmember accounts, with fraud specialists calling Cardmembers immediately if unusual account activity appears. In addition, specialists work with Cardmembers on an ongoing, individual basis to resolve problems and are available 24/7, in sixty seconds or less, by calling 1-800-DISCOVER (1-800-347-2683).

Discover Card's industry-leading fraud protection measures include:
  • Zero Dollar Fraud Liability: Discover Card provides Cardmembers with a $0 fraud liability guarantee. They are never responsible for unauthorized charges on their Accounts – online, offline, anytime, anywhere.

  • Dedicated, Skilled Specialists: One of Discover's 450 specialists will be assigned to work personally with Cardmembers to resolve any fraud-related issues.

  • Secure Online Account numbers: For added security, Cardmembers can get Secure Online Account numbers, a free shopping tool that substitutes a secure number for their real Account number. Cardmembers can rest easy knowing their real account numbers are never revealed online.

  • Added Protection: offers additional, fee-based protection measures, including Identity Theft Protection and Wallet Protection. Free paperless statements further protect their information and eliminate the need for shredding.

The Credit Card Monitor Report is available to subscribers at

About Discover Financial Services LLC
Discover Financial Services LLC, a business unit of Morgan Stanley (NYSE: MS), operates the Discover Card with more than 50 million Cardmembers, and the Discover Network, which is the largest proprietary credit card network in the U.S. with more than 4 million merchant and cash access locations. Discover Financial Services also operates the PULSE ATM/debit network, which serves over 4,200 financial institutions and includes almost 250,000 ATMs and approximately 3.4 million POS terminals. For more information, visit, or

Media Contact:

Mai Lee Ua
Associate, Public Relations
Discover Financial Services LLC
(224) 405-3082