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Discover Financial Services Selects The Martin Agency

April 19, 2006
Riverwoods, Illinois, April 19, 2006-- Discover Financial Services LLC, a business unit of Morgan Stanley (NYSE: MS), announced today that it has selected The Martin Agency as its advertising agency of record for its Discover® Card business.

The agency will handle strategic planning and creative development for Discover Card and related products including an integrated, multi-media campaign highlighting unique Cardmember benefits.

“The Discover brand is the single biggest issuer of cards and has tremendous equity with consumers for superior rewards and customer service,” said Margo Georgiadis, executive vice president and chief marketing officer for Discover Financial Services. “We are excited about continuing to differentiate our brand to drive growth.”

“The Martin Agency was able to translate our brand strategy into broad reaching and engaging advertising concepts that clearly differentiate Discover Card and underscore our category leadership,” said Mark Hosbein, senior vice president of advertising, Discover Financial Services, Credit Card division.

“Once again, Discover is raising the bar in its industry by delivering a richer offering designed to make a deeper connection with its customers,” said John B. Adams, Jr., chairman and chief executive officer of The Martin Agency. “It's a thrill for us to continue to drive this brand forward.”


About Discover Financial Services LLC
Discover Financial Services LLC, a business unit of Morgan Stanley (NYSE: MS), operates the Discover Card with more than 50 million Cardmembers, and the Discover Network, which is the largest proprietary credit card network in the U.S. with more than 4 million merchant and cash access locations. Discover Financial Services also operates the PULSE ATM/debit network, which serves over 4,200 financial institutions and includes almost 250,000 ATMs and approximately 3.4 million POS terminals. For more information, visit www.discovercard.com, www.discovernetwork.com or www.pulse-eft.com.

About The Martin Agency
Headquartered in Richmond, VA, The Martin Agency is a full-service agency offering unified advertising, direct response, public relations, interactive, and sports and events marketing. In addition to Discover Financial Services, clients include ALLTEL, AOL, Carfax, GEICO, Hanes, Miller Brewing Company, Olympus, NASCAR, PING, Seiko and UPS.

CONTACT:
Leslie Sutton
Discover Financial Services
224.405.3965
lesliesutton@discoverfinancial.com

Dean Jarrett
The Martin Agency
804.698.8806
dean.jarrett@martinagency.com