April 02, 2007

Discover® Card Reintroduces Cashback Bonus® Credit Products Designed For The Way Consumers Choose To Use Credit

Riverwoods, Illinois, [April 2], 2007 – Discover Financial Services LLC, a business unit of Morgan Stanley (NYSE: MS), today reintroduced Discover® MoreSM Card and Discover® Open RoadSM Card, which provide opportunities for cardmembers to accelerate their cash rewards earnings based on how they decide to use credit.

The rewards programs underscore Discover Card's commitment to putting cardmembers back in the driver's seat, by helping them earn more meaningful rewards, quickly and easily, while giving them more choices and control over their credit.

“All Discover Cards are built upon an award winning foundation of best-in-class benefits and service all at no annual fee, including the leading cash rewards programs, customer service and fraud protection services in the industry,” said Margo Georgiadis, Executive Vice President and Chief Marketing Officer of Discover Financial Services. “In addition to these benefits, the Discover More Card and Discover Open Road Card have distinct cash rewards accelerators that enable consumers to get more money back in the categories where they use credit.”

Discover More Card: More Ways to Earn More Cash
The Discover More Card, previously known as the Discover Platinum Card, delivers exceptional cash rewards earnings for cardmembers. Beyond the best-in-class features shared by Discover Card's Cashback Bonus® products, the Discover More Card includes the 5% Cashback Bonus Get More program, which allows cardmembers to earn more rewards in popular categories that change four times a year like gas, travel, home, apparel, restaurants, movies and more. The Card is designed for consumers who use credit in many different categories and provides them with more ways to earn more cash on their purchases.

Discover Open Road Card: The Most Rewards for Gas and Auto Maintenance Purchases
The recently redesigned Discover Open Road Card, previously known as the Discover Gas Card, provides cardmembers with the same core benefits. The Card is another valuable choice for consumers who appreciate value and want to be rewarded for everyday purchases they make with their card, such as gas and automotive. Cardmembers receive a full 5% Cashback Bonus on their first $1,200 in annual gas and auto maintenance purchases, plus up to 1% unlimited Cashback Bonus on all other purchases. Gas purchases can be made at any station, while auto maintenance purchases include oil changes, tire stores, paint shops, auto dealers, batteries, service/repair shops, part/supplies stores, towing services and even car washes.

Best-in-Class Features for All Discover Cards
Regardless of having different rewards accelerators on each product, the Discover More Card and Discover Open Road Card are built upon the same heritage of innovative cash rewards, unmatched customer service and industry-leading fraud protection – all for no annual fee. The cards also share a distinctive orange “core” card design, which is a visual reminder of Cashback Bonus and Discover Card's commitment to helping cardmembers make their money go further. Additional benefits at the center of all Discover Card Cashback Bonus credit products are:

•America's #1 Cash Rewards Program – In addition to the cash rewards associated with each specific card, Discover Cardmembers benefit from a Cashback Bonus program that offers active cardmembers unlimited rewards that never expire:
• Ability to earn up to 1% Cashback Bonus automatically on all purchases.
•The most flexible redemption options of any credit card, including the ability to redeem Cashback Bonus as a statement credit, direct deposit or check, or a Partner gift card.
•Ability to increase, even double, their Cashback Bonus when they redeem for gift cards or e-certificates from an exclusive network of over 70 brand-name Partners.

•Rewards When Shopping Online - To make their money go further, cardmembers can earn 5 to 20% Cashback Bonus all year round when shopping at top online retailers such as, and Barnes& through ShopDiscover (

•Award-winning Customer Service - Discover Card products are supported by a knowledgeable and empowered team of customer service representatives, who are reachable in less than 60 seconds, 24/7, and who are committed to solving cardmembers' issues in just one phone call.

•Advanced Fraud Protection - Discover Card also provides the most advanced and convenient fraud protection, with a $0 fraud liability guarantee. Cardmembers are never responsible for unauthorized charges – online, offline, anytime, anywhere.

•Best-in-Class Travel Benefits - Cardmembers are covered by the most complete free travel benefits offered by any no-fee credit card. Global Traveler's Hotline provides fast, friendly travel assistance in just one call. Scheduled Air Travel Accident Insurance and Car Rental Insurance are also included.

About Discover Financial Services LLC
Discover Financial Services LLC, a business unit of Morgan Stanley (NYSE: MS), operates the Discover Card with more than 50 million cardmembers and the Discover Network. Discover Financial Services also operates the PULSE ATM/debit network, which serves over 4,400 financial institutions and includes nearly 260,000 ATMs, as well as POS terminals nationwide. For more information, visit, or

Media Contact
Matthew Towson
Discover Financial Services LLC
(224) 405-5649