Cardmembers Earned More Than $1 Million in Cashback Bonus(R)
Rewards Through Merchant Offers
RIVERWOODS, Ill.--(BUSINESS WIRE)--Oct. 15, 2007--Discover
Financial Services (NYSE:DFS) today celebrates the anniversary of
ShopDiscover, an online shopping portal which allows cardmembers to
earn 5% to 20% Cashback Bonus(R) when they shop through the website at
top online retailers like Blue Nile, Overstock.com and Sears.com.
ShopDiscover now has over 80 participating retailers, more than
quadrupling the number of merchants at the time of the website's
launch. The merchant discount cardmembers receive is automatic -
cardmembers do not need to enter a promotion code in order to earn
their rewards.
Through merchant offers, cardmembers have earned more than $1
million in Cashback Bonus when shopping through the portal. In order
to take advantage of these deep discounts, cardmembers simply visit
ShopDiscover's website at www.discovercard.com/shop, log in using
their username and password, link to a retailer's website and make
their purchases using their Discover Card.
"ShopDiscover has proven to be a truly valuable website for our
cardmembers by providing them with significant savings at some of the
most popular online retailers," said Dana Traci, Vice President of
Prepaid & Partner Marketing for Discover Financial Services. "The
website is a huge success, and its tremendous growth has exceeded our
expectations."
In the past year, the website received the coveted LinkShare "Best
New Affiliate of the Year" award that honors the achievements and
tremendous growth of the program, as well as achieved Very Important
Publisher (VIP) status by leading internet marketer, DoubleClick
Performics Inc.
"By teaming up with Discover Card, we've had the opportunity to
provide more value to consumers when they make their purchases," said
Darrell Cavens, Senior Vice President of Marketing, Blue Nile. "In
today's online marketplace, participating in programs that help drive
loyalty gives us a competitive edge."
Discover Card's Cashback Bonus program offers cardmembers
unlimited cash rewards that never expire and the most flexible
redemption options. Cardmembers also have the ability to increase -
even double - their cash rewards when they redeem for gift cards or
e-certificates from an exclusive network of over 80 Cashback Bonus
Partners.
More information on ShopDiscover can be found by clicking on the
following link: www.discovercard.com/shop
About Discover Financial Services
Discover Financial Services (NYSE:DFS) operates the Discover Card
with more than 50 million cardmembers, the Discover Network with
millions of merchant and cash access locations, and the Goldfish
credit card business in the United Kingdom. Discover Financial
Services also operates the PULSE ATM/debit network, which serves more
than 4,400 financial institutions and includes nearly 260,000 ATMs, as
well as POS terminals, nationwide. For more information, visit
www.discoverfinancial.com.
CONTACT: Discover Financial Services
Matthew Towson, 224.405.5649
SOURCE: Discover Financial Services