October 15, 2007

Discover(R) Card Commemorates One Year Anniversary Of Online Shopping Portal - Shopdiscover

Cardmembers Earned More Than $1 Million in Cashback Bonus(R) Rewards Through Merchant Offers

RIVERWOODS, Ill.--(BUSINESS WIRE)--Oct. 15, 2007--Discover Financial Services (NYSE:DFS) today celebrates the anniversary of ShopDiscover, an online shopping portal which allows cardmembers to earn 5% to 20% Cashback Bonus(R) when they shop through the website at top online retailers like Blue Nile, and

ShopDiscover now has over 80 participating retailers, more than quadrupling the number of merchants at the time of the website's launch. The merchant discount cardmembers receive is automatic - cardmembers do not need to enter a promotion code in order to earn their rewards.

Through merchant offers, cardmembers have earned more than $1 million in Cashback Bonus when shopping through the portal. In order to take advantage of these deep discounts, cardmembers simply visit ShopDiscover's website at, log in using their username and password, link to a retailer's website and make their purchases using their Discover Card.

"ShopDiscover has proven to be a truly valuable website for our cardmembers by providing them with significant savings at some of the most popular online retailers," said Dana Traci, Vice President of Prepaid & Partner Marketing for Discover Financial Services. "The website is a huge success, and its tremendous growth has exceeded our expectations."

In the past year, the website received the coveted LinkShare "Best New Affiliate of the Year" award that honors the achievements and tremendous growth of the program, as well as achieved Very Important Publisher (VIP) status by leading internet marketer, DoubleClick Performics Inc.

"By teaming up with Discover Card, we've had the opportunity to provide more value to consumers when they make their purchases," said Darrell Cavens, Senior Vice President of Marketing, Blue Nile. "In today's online marketplace, participating in programs that help drive loyalty gives us a competitive edge."

Discover Card's Cashback Bonus program offers cardmembers unlimited cash rewards that never expire and the most flexible redemption options. Cardmembers also have the ability to increase - even double - their cash rewards when they redeem for gift cards or e-certificates from an exclusive network of over 80 Cashback Bonus Partners.

More information on ShopDiscover can be found by clicking on the following link:

About Discover Financial Services

Discover Financial Services (NYSE:DFS) operates the Discover Card with more than 50 million cardmembers, the Discover Network with millions of merchant and cash access locations, and the Goldfish credit card business in the United Kingdom. Discover Financial Services also operates the PULSE ATM/debit network, which serves more than 4,400 financial institutions and includes nearly 260,000 ATMs, as well as POS terminals, nationwide. For more information, visit

CONTACT: Discover Financial Services
Matthew Towson, 224.405.5649

SOURCE: Discover Financial Services