December 04, 2007

Discover(R) Card Launches Quick And Easy Egift Card In Time For The Holidays

Virtual Product Supplements Discover Card's Comprehensive Suite of Personalized Gift Cards

RIVERWOODS, Ill.--(BUSINESS WIRE)--Dec. 4, 2007--Discover Financial Services (NYSE:DFS) announced today the launch of its new eGift Card. The Discover(R) eGift Card is a prepaid, stored value card that can be used for purchases online or over the phone at millions of U.S. merchant locations that accept Discover Card. In a recent survey by Discover Card, 55 percent of respondents plan to purchase a gift card this holiday season.

Nearly half (49%) of respondents listed the ability to select the denomination of their choice as one of the most appealing features for gift card personalization. Discover eGift Cards allow purchasers to choose any denomination from $20 to $500 and have it immediately delivered to its recipient. Additionally, eGift Cards can be personalized by virtually "embossing" them with a name and personal greeting. As many as 10 cards can be purchased at one time.

"We've expanded our offerings to enhance the customer experience by delivering more choices, convenience, value and personalization," said Dana Traci, vice president of Prepaid and Partner Marketing at Discover Financial Services. "The Discover eGift Card is an innovative way to help consumers complete their holiday shopping. If need be, they can wait until the last minute to purchase their eGift Card and still make it in time for the holidays."

Recipients receive an instant, personalized email alerting them of their gift and are given access to their unique online eGift Card that can be printed or saved. Purchasers can opt to receive a text message notifying them when the recipient receives the gift. If the card is not activated within 30 days of purchase, the funds will be returned to the purchaser.

Once activated, the eGift Card funds never expire and the eGift Card is subject to similar fees as that of traditional gift cards. To purchase an eGift Card, customers can simply go to

In addition to the eGift Card, Discover Card also offers traditional gift cards in more than 40 different card designs. Purchasers can make their gift truly unique by taking advantage of the customization options such as personalized embossing on the plastic and greeting cards that match the gift card design.

"Our gift card products allow gift-givers the opportunity to surprise friends and family with what they truly want," said Traci. "Customization options help to ensure that each card is a personalized, thoughtful gift that will be well-received."

This shopping season, consumers can choose from 15 holiday designs and can decide how much money they want to load onto the gift card. To purchase a Discover Gift Card, visit

About Discover Financial Services

Discover Financial Services (NYSE:DFS) is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. The company operates the Discover Card, America's cash rewards pioneer, with more than 50 million cardmembers. Since its inception in 1986, the company has become one of the largest card issuers in the U.S. Its Third-Party Payments business consists of the Discover Network, with millions of merchant and cash access locations, and PULSE, one of the nation's leading ATM/debit networks. Discover also operates the Goldfish credit card business in the United Kingdom. For more information, visit

CONTACT: Discover Financial Services
Mai Lee Ua, 224-405-3082

SOURCE: Discover Financial Services