Dec. 17, 2007

Discover(R) Card Launches Redesigned Website

Enhanced Website Will Enable Consumers to Have a More Relevant and Interactive Experience

RIVERWOODS, Ill., Dec 17, 2007 (BUSINESS WIRE) -- Discover Financial Services (NYSE: DFS) today announced the launch of its newly redesigned website. will now offer customers a more simplified and informative experience when choosing from various Discover Card products and services.

The redesign includes enhancements to the website features and functionality, and will align closely with Discover Card's existing online channels to improve the marketing effectiveness for multiple products and services. Throughout 2008, the site also will introduce additional interactive content and tools to help consumers with their financial product selection.'s flexible and self-servicing design is intended to drive deeper customer engagement and enhance the customer's online experience. New tools such as the "Help Me Choose" function help consumers choose a card that's right for them, and simple disclosures and easy-to-understand rate information provide better overall clarity and transparency. Consumers also can experience what it's like to be a cardmember through the new Member Benefits section, and learn more about the unique aspects of individual cards and products.

"The new applies many of the key learnings we've experienced since the website's launch in 1995," said Sarah Alter, vice president of eCommerce at Discover Financial Services. "Consumers want information that's engaging, relevant, easy to find and easy to understand. The redesigned site offers all of those things, while continuing to provide a consistently meaningful online experience for both cardmembers and prospects." was developed in collaboration with interactive design firm Magnani Caruso Dutton.

About Discover Financial Services

Discover Financial Services (NYSE: DFS) is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. The company operates the Discover Card, America's cash rewards pioneer, with more than 50 million cardmembers. Since its inception in 1986, the company has become one of the largest card issuers in the U.S. Its Third-Party Payments business consists of the Discover Network, with millions of merchant and cash access locations, and PULSE, one of the nation's leading ATM/debit networks. Discover also operates the Goldfish credit card business in the United Kingdom. For more information, visit

SOURCE: Discover Financial Services

Discover Financial Services
Laura Gingiss
Public Relations
(224) 405-0185

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