Riverwoods, IL, May 9, 2007-Discover
Financial Services LLC, a business unit of Morgan
Stanley (NYSE: MS), today announced that Discovercard.com
has been recognized as the No. 1 site in overall
customer satisfaction and experience for credit
card prospects in a study performed by Keynote®
Systems, Inc., a global leader in Internet and
mobile test and measurement services.
The
2007 study examined the online behavior of more
than 2,000 prospective credit card customers as
they interacted with nine leading credit card
Web sites. Last year, Discovercard.com won Keynote's
No. 1 online experience ranking for prospective
credit card customers.
As part of the
quantitative evaluation across more than 250 measurement
categories, Discovercard.com also was No. 1 in
Keynote's Customer Acquisition Index, which measures
a site's effectiveness in encouraging prospects
to apply for a card.
“This distinction
underscores our commitment to making life simple
and convenient for our customers – from their
very first encounter through their most recent
contact,” said Carlos Minetti, executive vice
president of Cardmember Services at Discover Financial
Services LLC. “Our collection of best-in-class
customer service achievements is proof that we
don't forget about our cardmembers once they sign
on.”
Discover Card was the first credit
card company to introduce live 24/7 customer support.
In addition to its online services, the company
operates industry-leading call centers, connecting
cardmembers with a customer service representative,
usually in 60 seconds or less. The Service Quality
Management Group (SQM), which benchmarks excellence
in the call center industry, recently named Discover
Card a winner of its World Class Customer Satisfaction
Award. SQM noted that at least 80 percent of call
center customers rated their experience with Discover
Card as “very satisfied” – the top rating.
Discover Card's award-winning customer service
includes features such as:
•
Discovercard.com:
Discover Card provides the self-service options
that put cardmembers in complete control of their
accounts, including the ability to make payments,
check balances and redeem rewards – all online.
•
Customization: Cardmembers
can personalize their experience by signing up
for helpful and timely e-mail reminders that help
them avoid fees, manage their budgets and use
credit wisely.
•
Empowered People:
Discover Card products are supported by a knowledgeable
and empowered team of customer service representatives
who are available 24/7
•
Fast
and Easy: Nearly every inquiry to Discover
Card customer service is resolved in a single
phone call. Cardmembers can speak with a customer
representative, usually in less than a minute,
or use the automated voice-response system immediately.
About Discover Financial Services
LLC Discover Financial Services
LLC, a business unit of Morgan Stanley (NYSE:
MS), operates the Discover Card with more than
50 million cardmembers, and the Discover Network.
Discover Financial Services also operates the
PULSE ATM/debit network, which serves over 4,400
financial institutions and includes nearly 260,000
ATMs, as well as POS terminals nationwide. For
more information, visit
www.discovercard.com,
www.discovernetwork.com
or
www.pulse-eft.com.
Media Contact Jon
Drummond
Senior Manager, Corporate Public
Relations
Discover Financial Services LLC
(224) 405-1888
jondrummond@discoverfinancial.com