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Travelers Go The Distance This Thanksgiving According To Discover(R) Card Survey

November 06, 2007

More Than Half of Respondents Plan to Travel This Holiday,
Averaging Approximately 118 Miles

RIVERWOODS, Ill.--(BUSINESS WIRE)--Nov. 6, 2007--Discover(R) Card today released the findings of its first Thanksgiving Survey, assessing consumers' travel trends and sentiments about this holiday. Fifty-four percent of respondents plan to travel during the Thanksgiving weekend, with automobiles dominating as the preferred method of transportation. In total, 88 percent plan to travel by car, six percent by plane, two percent by bus and one percent via train.

Family Comes First This Holiday

When asked what they like most about the holiday, almost three-quarters of respondents (73 percent) said the opportunity to see family or be surrounded by loved ones. Significantly more female respondents (80 percent) than male respondents (64 percent) cited this response. Eleven percent cited a big turkey dinner as what they liked most, with men outweighing women in citing this response at 15 percent versus seven percent, respectively.

"Thanksgiving Day signifies the arrival of the holiday season - a time to celebrate with friends and family, both near and far," said Margo Georgiadis, Executive Vice President and Chief Marketing Officer, Discover Financial Services. "The results of the Discover Card Thanksgiving Survey herald a busy travel season, especially for those who plan to hit the road. While almost half of survey respondents cited high gas prices as a drawback to Thanksgiving travel, this burden is eased for Discover Open Road cardmembers who receive a full 5% Cashback Bonus on gas and auto maintenance purchases."

For those who are traveling by air, Miles by Discover(R) Card offers them the ability to travel with no restrictions, earn unlimited Miles that never expire, and redeem faster with more options. Also, Discover Cardmembers can make their entertainment dollars go further this season by earning a full 5% Cashback Bonus on movie and restaurant purchases when they participate in the Get More program.

Gas Woes Continue Over Thanksgiving

When it comes to respondents' sentiments towards Thanksgiving holiday travel, when asked what they like least, 44 percent of respondent said high gas prices while 34 percent said traffic. Six percent said long lines at the airport, followed by airport security hassles at four percent. Three percent said high hotel prices.

Twenty-six percent of respondents cited the fear of putting on extra pounds or overeating as the biggest drawbacks about Thanksgiving. Nineteen percent cited the hassle of cooking a large meal, with 25 percent of women versus 13 percent of men citing this response.

                   THANKSGIVING LIKES AND DISLIKES
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              MALES                              FEMALES
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64% Enjoy visiting with family or   80% Enjoy visiting with family or
 loved ones                          loved ones
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15% Enjoy a big turkey dinner       7% Enjoy a big turkey dinner
----------------------------------------------------------------------
8% Like watching the football       2% Like watching the football
 games                               games
----------------------------------------------------------------------
1% Like holiday shopping season     4% Like holiday shopping season
----------------------------------------------------------------------
13% Hassle of cooking a large meal  25% Hassle of cooking a large meal
----------------------------------------------------------------------
22% Traveling is the biggest        13% Traveling is the biggest
 drawback                            drawback
----------------------------------------------------------------------

Other findings include:

  • Seventy-five percent of respondents said that cost of travel is not a factor when making their Thanksgiving Day plans.


  • Tied at five percent, respondents said that the chance to get away for a bit was what they enjoy most about the holiday while others cited the football games. At eight percent versus two percent, significantly more male respondents than female respondents cited the football games.


  • Three percent of respondents said that knowing that the holiday shopping season is around the corner as what they like most about the holiday. At four percent versus one percent, significantly more female respondents than male respondents cited this response.


  • Other factors that topped list as the biggest drawbacks of the holiday are traveling in general at 17 percent and travel expenses at nine percent. Six percent cited too much family time. At 22 percent versus 13 percent, significantly more male respondents than female respondents cited traveling as the biggest drawback.

About the Discover Card Thanksgiving Survey

For Discover Card's Thanksgiving Survey, a telephone survey was conducted with a total of 1,019 adults (504 males and 515 females). The research was conducted from October 4-7, 2007 by Opinion Research Corporation.

About Discover Financial Services

Discover Financial Services (NYSE:DFS) operates the Discover Card with more than 50 million cardmembers, the Discover Network with millions of merchant and cash access locations, and the Goldfish credit card business in the United Kingdom. Discover also operates the PULSE ATM/debit network, which services more than 4,400 financial institutions and includes nearly 260,000 ATMs as well as point-of-sale terminals, nationwide. For more information, visit www.discoverfinancial.com.

CONTACT: Discover Financial Services
Matthew Towson
224-405-5649
matthewtowson@discoverfinancial.com

SOURCE: Discover Financial Services