October 29, 2008

Debitfacts.Org Provides Answers To Debit Card Users

PULSE-Sponsored Web Site Debunks Debit Myths, Features Facts and Financial Tips

HOUSTON, Oct. 29 /PRNewswire/ -- launched today, offering consumers timely and practical information about debit's role as a convenient payment method and a valuable financial planning tool. The site addresses myths and misconceptions surrounding debit cards by offering fact-based information consumers need to know when using debit, as well as advice on making debit part of their personal money management strategy.

    To view the Multimedia News Release, go to:

The site offers a wealth of useful information for consumers who are taking a greater interest in managing their finances as the holiday season approaches, such as:

    --  How to protect your personal identification number (PIN) from fraud
    --  A video about the differences between PIN- and signature-authorized
    --  Understanding debit card liability
    --  The benefits of debit cards as a financial planning tool

"The goal of this site is to raise awareness about debit card use and present consumers with accurate and balanced information about using debit for everyday purchases and as a means of managing their personal finances," said Cindy Ballard, PULSE executive vice president. " talks to consumers in easy-to-understand terms. The site gets to the heart of how debit cards are one of the valuable tools in a consumer's financial planning portfolio."

The site (, sponsored by the PULSE(R) ATM/debit network, provides recommendations to help protect consumers' personal finances when using debit cards, including tips for fraud and identity theft prevention. also addresses issues of concern to debit cardholders, such as the risk of falling victim to card fraud.

In the coming months, the site will feature articles from renowned financial planning experts, offering advice on planning and budgeting, as well as personal finance recommendations. Bruce Cundiff, director of payments research and consulting with Javelin Strategy & Research, is the author of's initial expert commentary article discussing debit card security. will be updated regularly to include new expert articles, as well as additional videos about the importance of using debit cards wisely.


PULSE is one of the nation's leading ATM/debit networks, currently serving more than 4,500 banks, credit unions and savings institutions across the country. PULSE is owned by Discover Financial Services (NYSE: DFS). The network links cardholders with more than 265,000 ATMs, as well as POS terminals at retail locations nationwide. The company is also a valued resource for industry research related to electronic payments and is committed to providing its participants with education on evolving products, services and trends in the payments industry. For more information, visit

    -0-                           10/29/2008
    /CONTACT:  Anne Rhodes of PULSE, +1-832-214-0234,; or Rebekah Morgan of GolinHarris, +1-972-341-2509, /
    /Web Site:

CO:  PULSE; Discover Financial Services
ST:  Texas

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