Back

Discover Financial Services Introduces Discover Edge

March 10, 2008

Online Resource Designed to Help Consumers Do More with Their Money Every Day

RIVERWOODS, Ill.--(BUSINESS WIRE)--March 10, 2008--Discover Financial Services (NYSE: DFS) today announced the launch of Discover EDGE, an online resource dedicated to helping consumers become more savvy when it comes to managing their time and money. Designed to help Discover Cardmembers stay in control of their finances, Discover EDGE provides consumers with everyday financial advice to help them get ahead - and stay there.

Discover EDGE content is written by an independent team of experts, led by nationally-syndicated columnist and best-selling author Ilyce Glink. Consumers will find helpful articles covering a variety of topics, including shopping, travel, finance, home, technology, book reviews and more. They also will find regular features such as Ask Ilyce - an insightful Q&A in which consumers receive answers to questions they submit regarding their own personal finances.

Consumers will benefit from fresh, seasonal content and useful tips to help them make their money go further. Discover EDGE also features content on basic financial and credit literacy, arming consumers with the information they need to make wise credit decisions. As with all Discover EDGE content, this information is delivered in a way that's simple, relevant and easy to understand.

"Providing Discover EDGE is yet another example of how Discover Card helps people stay in control and do more with their money every day," said Matt Sloan, vice president of Portfolio Marketing at Discover Financial Services. "We believe this will be a powerful resource to which consumers can refer for sound financial advice on topics that are important to them."

Discover EDGE is part of the company's commitment to providing products and services that put cardmembers in control of their spending and help them manage their finances. Discover Card also offers:

  • Paydown Planner and Purchase Planner, two newly-launched, online financial tools designed to help cardmembers better manage their credit and empower them to make smart financial decisions.


  • Credit ScoreTracker, which helps cardmembers understand and monitor their credit scores to make better financial decisions.


  • Timely email reminders that help cardmembers keep track of their spending, make payments on time, and stay safely within their credit line.


  • The Discover Motiva Card, which rewards cardmembers for good credit management if they make six on-time payments in a row.

Discover EDGE content is updated twice a month and can be found on the company's newly redesigned website at www.discovercard.com/edge.

About Discover Financial Services

Discover Financial Services (NYSE: DFS) is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. The company operates the Discover Card, America's cash rewards pioneer. Since its inception in 1986, the company has become one of the largest card issuers in the United States. Its payments businesses consist of the Discover Network, with millions of merchant and cash access locations, and PULSE, one of the nation's leading ATM/debit networks. Discover also operates the Goldfish credit card business in the United Kingdom. For more information, visit www.discoverfinancial.com.

CONTACT: Discover Financial Services
Laura Gingiss
Public Relations
(224) 405-0185
lauragingiss@discover.com

SOURCE: Discover Financial Services