April 17, 2008

Discover(R) Debit Card Issuance Grows Through Multiple New Agreements

PULSE Signs Seven Additional Banks to Issue Discover-Branded, Signature-Enabled Debit Cards

HOUSTON--(BUSINESS WIRE)--April 17, 2008--PULSE and its parent company, Discover Financial Services, have signed agreements with seven additional financial institutions for the issuance of Discover(R) Debit cards. The institutions are:

  • First National Bank in Munday; Munday, Texas

  • First National Bank of the Mid-Cities; Bedford, Texas

  • The First National Bank of Baird; Baird, Texas

  • The First National Bank of Barnesville; Barnesville, Ga.

  • The First National Bank of Weatherford; Weatherford, Texas

  • The First Security Bank; Beaver, Okla.

  • ValueBank Texas; Corpus Christi, Texas

The banks' Discover Debit card programs are at varying stages of implementation.

Scott Heitkamp, president and CEO of ValueBank Texas, recognized that Discover Debit would empower his account holders with convenient access to their funds and security practices that are among the best in the industry, giving the bank and its customers peace of mind.

"I'm anticipating a significant enhancement to ValueBank's bottom-line profitability because of Discover Debit's lower network expenses and excellent revenue opportunities," said Heitkamp.

"Discover Debit is a unique card product with features that financial institutions find attractive," said Judith McGuire, PULSE Senior Vice President, Product Management. "Issuers of the card are pleased with the security benefits of the product's 100 percent transaction authorization standard. In addition, introducing a new debit card brand can help financial institutions boost card usage by providing an opportunity to market the card to new, low-activity or inactive accounts."

In addition to growing issuer support, many of the leading third-party EFT processors are now certified to support Discover Debit or are in the process of becoming certified.

Discover Debit was introduced in February 2006 as the first alternative to Visa's and MasterCard's signature debit products in more than 10 years. Discover Debit offers lower network expenses, outstanding revenue opportunities, strong security practices and straight-forward pricing, billing, operating regulations and dispute rules. Further, the Discover Debit Consumer and Discover Debit Business Card programs offer additional special features for consumers and small businesses, respectively.


PULSE is one of the nation's leading ATM/debit networks, currently serving more than 4,500 banks, credit unions and savings institutions across the country. PULSE is owned by Discover Financial Services (NYSE: DFS). The network links cardholders with more than 265,000 ATMs, as well as POS terminals at retail locations nationwide. The company is also a valued resource for consumer research related to electronic payments and is committed to providing its participants with education on evolving products, services and trends in the payments industry. For more information, visit

About Discover Financial Services

Discover Financial Services (NYSE: DFS) is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. The company operates the Discover Card, America's cash rewards pioneer. Since its inception in 1986, the company has become one of the largest card issuers in the United States. Its payments businesses consist of the Discover Network, with millions of merchant and cash access locations, and PULSE, one of the nation's leading ATM/debit networks. For more information, visit

Anne Rhodes, 832-214-0234