Enhanced Redemption Site Offers More Ways to Redeem Cashback(R)
Bonus
RIVERWOODS, Ill., Jul 21, 2010 (BUSINESS WIRE) -- Discover today announced it has enhanced its rewards redemption
experience to offer cardmembers greater value, choice and convenience.
Through the launch of a redesigned redemption site, cardmembers will now
have access to hundreds of new brand-name merchandise and more options
for how to redeem Cashback Bonus(R)
rewards.
"As a leader in cash rewards, we know how consumers earn their rewards
is important, but how they redeem them really defines the value of the
rewards experience," said Dana Traci, vice president of rewards and
product management at Discover. "Our new and improved redemption
experience will help Discover cardmembers get a lot more benefit from
their rewards."
Discover pioneered cash rewards, and through its Cashback Bonus program,
cardmembers earn 5% Cashback Bonus in specific categories that change on
a regular basis throughout the year, and up to 1% Cashback Bonus on all
their purchases.
Redemption options will still start as low as $20 and there are now more
ways for cardmembers to redeem, including: Partner and Discover gift
cards; merchandise; charity donations; direct deposit; and statement
credit. And cardmembers now can choose a split-pay option on select
merchandise, allowing them to pay for a portion of the price with their Cashback
Bonus and put the remaining balance on their Discover or Diners Club
cards.
These enhanced redemption options are consistent with Discover's
tradition of continuously giving more back to its cardmembers. Discover
Cardmembers already have the unique opportunity to redeem their rewards
for amounts greater than face value. For instance, cardmembers have the
ability to redeem $20 Cashback Bonus for a $25 Partner gift card.
Additionally, the new site will feature personalized recommendations
based on shopping habits and past redemption behavior. Hundreds of
brand-name merchandise will be offered and items will ship free of
charge to any U.S. street address.
Discover has also enhanced the new redemption site's functionality, with
improved left-hand navigation and a tailored search option using the new
Quick Find feature, which will allow cardmembers to search by category
or Cashback Bonus amount.
To see how Discover cardmembers use and enjoy their Cashback Bonus,
please visit ItPaystoDiscover.com.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company
operates the Discover
card, America's cash rewards pioneer, and offers personal and
student loans, online savings accounts, certificates of deposit and
money market accounts through its Discover
Bank subsidiary. Its payment businesses consist of Discover Network,
with millions of merchant and cash access locations; PULSE, one of the
nation's leading ATM/debit networks; and Diners Club International, a
global payments network with acceptance in more than 185 countries and
territories. For more information, visit www.discoverfinancial.com.
SOURCE: Discover Financial Services
Mai Lee Ua
Discover
224-405-3082
maileeua@discover.com