Award Recognizes Ability to Engage Consumers and Create Loyal Customers
RIVERWOODS, Ill., Feb 23, 2010 (BUSINESS WIRE) -- When it comes to customer loyalty, the Discover brand remains on top of
the credit card category for the 13th consecutive year,
finishing in a tie for No. 1 in the 2010 Brand Keys Customer Loyalty
Engagement Index(R).
"Discover has evolved from a credit card business to a direct banking
and payment services company by maintaining its focus on serving our
customers," said Carlos Minetti, executive vice president of cardmember
services and consumer banking. "Trust in our brand transcends across
multiple credit and non-credit products, so a loyal Discover cardmember
knows they will get the same great service and rewards from us
regardless of whether they are making a purchase, opening an online
savings account or investing in a certificate of deposit."
The annual ranking from Brand Keys, Inc., a New York-based research
consultancy, this year probed customers' relationships with more than
518 brands in 71 categories.
"The past year has been a trying time for financial service companies.
The Customer Loyalty Award is proof that the Discover Financial
Services' brand and the brand management team are able to best meet or
exceed the very high expectations consumers hold in this category," said
Robert Passikoff, Ph.D., founder and president of Brand Keys. "This is
the 13th consecutive year Discover has been able to provide truly
resonating financial products and services to their customers, and their
loyalty is the ultimate accolade."
Brand Keys' methodology combines psychological assessments and
statistical analyses to probe the connection between brand and consumer.
"At Discover, listening to customers and investing in what is relevant
to them is key," said Harit Talwar, executive vice president of card
programs and chief marketing officer for Discover. "We breed loyalty
into the Discover brand through rewards and customer advocacy, and we
provide industry-leading products, services, and tools that help
consumers find meaningful solutions to their needs."
In addition to credit cards and direct banking products like
certificates of deposit, money market accounts and online savings
accounts, Discover offers an array of tools to help its customers spend
smarter and manage debt better on the Financial
Education Resources page of the company's Web site.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company
operates the Discover
card, America's cash rewards pioneer, and offers personal and
student loans, online savings accounts, certificates of deposit and
money market accounts through its Discover
Bank subsidiary. Its payment businesses consist of Discover Network,
with millions of merchant and cash access locations; PULSE, one of the
nation's leading ATM/debit networks; and Diners Club International, a
global payments network with acceptance in more than 185 countries and
territories. For more information, visit www.discoverfinancial.com.
SOURCE: Discover Financial Services
Jon Drummond
Discover
jondrummond@discover.com
224-405-1888