CardBuilder Gives Users More Control in Choosing Card Terms, Rewards Program and Design
RIVERWOODS, Ill., Feb 02, 2010 (BUSINESS WIRE) -- Discover Financial Services today announced the launch of CardBuilder,
an online tool that gives applicants the ability to select certain
terms, rewards preference and card design. For the first time,
CardBuilder provides prospective cardmembers with the ability to design
a card based on how they want to use their Discover card.
"Providing customization options continues to be a critical component in
helping cardmembers manage their finances," said Anas Osman, vice
president of acquisition at Discover Financial Services. "We understand
that people use credit in different ways and are seeking flexible
options that allow them to choose features that are most relevant to
them."
Prospective Discover.com cardmembers can get started by selecting which
option best describes their credit standing, as well as how they plan to
manage their balance. This information helps identify the best offer
available for the particular applicant. Next, users may select an option
from each of the three CardBuilder customization offerings.
Applicants can choose the best deal for them. They're guided by options
to select what's most important to them (See More Terms button) or have
the flexibility to customize their introductory purchase APR, Purchase
APR and balance transfer APR (Create Your Own Terms button), truly
giving the user control.
If "See More Terms" is selected, users are asked to choose which of the
following options is most important to them: low intro APR, long intro
APR duration, low purchase APR, low balance transfer APR or long balance
transfer APR duration. An interactive chart will display the best offers
available with that selection.
If "Create Your Own Terms" is selected, users can manipulate levers
associated with each terms category displayed. The rates for each
category will adjust accordingly. For example, if the purchase APR lever
is increased, the remaining levers may automatically change in order to
communicate a trade-off.
CardBuilder also enables users to choose which type of rewards program
they prefer whether it's cash rewards (Cashback Bonus), airline
miles or getting interest back for paying on time (Pay-On-Time Bonus).
CardBuilder lets applicants get the most from their card depending on
what features or benefits are most important to them.
Applicants can pick a specific plastic design by choosing from 28 of the
most popular card designs, including those with art, botanical,
monogram, pets, sports, wildlife and patriotic themes.
Once the applicant has selected his or her rewards preference, tailored
the design, customized the terms, and has been approved for a Discover
card, he or she can enjoy the same built-in features and benefits that
come standard with all Discover cards, such as:
- Helpful financial tools: Discover Cardmembers can access free
easy-to-understand tools such as the Paydown and Purchase Planners,
and the Spend Analyzer. The tools are designed to help cardmembers
better manage their credit and empower them to make smart financial
decisions.
- Award-winning customer service: Discover card products are
supported by a knowledgeable and empowered team of customer service
representatives, who are typically reachable within 60 seconds, 24/7,
and who are committed to solving cardmembers' issues online or over
the phone.
- Advanced fraud protection: Discover card also provides advanced
and convenient fraud protection, with a $0 Fraud Liability guarantee.
Cardmembers are never responsible for unauthorized charges - online,
offline, anytime, anywhere.
To view, interact and apply for a Discover card with CardBuilder, go to www.cardbuilder.com.
To learn more about Discover card products, please visit www.discover.com.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company
operates the Discover
card, America's cash rewards pioneer, and offers personal and
student loans, online savings accounts, certificates of deposit and
money market accounts through its Discover
Bank subsidiary. Its payment businesses consist of Discover Network,
with millions of merchant and cash access locations; PULSE, one of the
nation's leading ATM/debit networks; and Diners Club International, a
global payments network with acceptance in more than 185 countries and
territories. For more information, visit www.discoverfinancial.com.
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SOURCE: Discover Financial Services
Mai Lee Ua
Discover
224-405-3082
[email protected]