February 02, 2010

Discover Introduces Interactive Tool That Helps Applicants Build Their Own Card

CardBuilder Gives Users More Control in Choosing Card Terms, Rewards Program and Design

RIVERWOODS, Ill., Feb 02, 2010 (BUSINESS WIRE) -- Discover Financial Services today announced the launch of CardBuilder, an online tool that gives applicants the ability to select certain terms, rewards preference and card design. For the first time, CardBuilder provides prospective cardmembers with the ability to design a card based on how they want to use their Discover card.

"Providing customization options continues to be a critical component in helping cardmembers manage their finances," said Anas Osman, vice president of acquisition at Discover Financial Services. "We understand that people use credit in different ways and are seeking flexible options that allow them to choose features that are most relevant to them."

Prospective cardmembers can get started by selecting which option best describes their credit standing, as well as how they plan to manage their balance. This information helps identify the best offer available for the particular applicant. Next, users may select an option from each of the three CardBuilder customization offerings.

Applicants can choose the best deal for them. They're guided by options to select what's most important to them (See More Terms button) or have the flexibility to customize their introductory purchase APR, Purchase APR and balance transfer APR (Create Your Own Terms button), truly giving the user control.

If "See More Terms" is selected, users are asked to choose which of the following options is most important to them: low intro APR, long intro APR duration, low purchase APR, low balance transfer APR or long balance transfer APR duration. An interactive chart will display the best offers available with that selection.

If "Create Your Own Terms" is selected, users can manipulate levers associated with each terms category displayed. The rates for each category will adjust accordingly. For example, if the purchase APR lever is increased, the remaining levers may automatically change in order to communicate a trade-off.

CardBuilder also enables users to choose which type of rewards program they prefer whether it's cash rewards (Cashback Bonus), airline miles or getting interest back for paying on time (Pay-On-Time Bonus). CardBuilder lets applicants get the most from their card depending on what features or benefits are most important to them.

Applicants can pick a specific plastic design by choosing from 28 of the most popular card designs, including those with art, botanical, monogram, pets, sports, wildlife and patriotic themes.

Once the applicant has selected his or her rewards preference, tailored the design, customized the terms, and has been approved for a Discover card, he or she can enjoy the same built-in features and benefits that come standard with all Discover cards, such as:

  • Helpful financial tools: Discover Cardmembers can access free easy-to-understand tools such as the Paydown and Purchase Planners, and the Spend Analyzer. The tools are designed to help cardmembers better manage their credit and empower them to make smart financial decisions.
  • Award-winning customer service: Discover card products are supported by a knowledgeable and empowered team of customer service representatives, who are typically reachable within 60 seconds, 24/7, and who are committed to solving cardmembers' issues online or over the phone.
  • Advanced fraud protection: Discover card also provides advanced and convenient fraud protection, with a $0 Fraud Liability guarantee. Cardmembers are never responsible for unauthorized charges - online, offline, anytime, anywhere.

To view, interact and apply for a Discover card with CardBuilder, go to

To learn more about Discover card products, please visit

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit

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SOURCE: Discover Financial Services

Mai Lee Ua