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Six Flags Entertainment Names Discover "Official Credit Card" Of All U.S. Six Flags Parks

June 22, 2010

Partnership provides money-saving discounts and exclusive experiences for Discover Cardmembers

NEW YORK, Jun 22, 2010 (BUSINESS WIRE) --Discover has been named the official credit card of all of Six Flags Entertainment Corporation's (NYSE: SIX) U.S. theme, water and animal parks. The multi-million dollar exclusive partnership agreement spans 11 markets, includes multi-platform branding through in-park and online media, and provides Discover cardmembers with money-saving benefits and exclusive experiences.

"Many of our cardmembers are already big fans of theme parks, so this partnership with Six Flags, the world's largest regional theme park company, is a terrific benefit," said Julie Loeger, senior vice president of brand and product management at Discover. "Plus, delivering value is part of Discover's DNA, and that's exactly what cardmembers will find through the rewards and benefits in this program."

The core of the program is a five percent instant discount incentive for Six Flags park guests and their families when they use a Discover card, in-park or online, to make purchases of admission tickets and season passes, as well as food, retail, games and attractions.

"This partnership with Discover will provide more individuals and families the incentive and opportunity to share the Six Flags experience at parks across the country," said David McKillips, senior vice president of Corporate Alliances for Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment. "It's the broadest in scope we've ever had with a credit card company, and we're proud to welcome Discover to the family of exclusive Six Flags partners."

Additional benefits of the partnership for Discover cardmembers include:

  • A family four-pack of tickets for $99 (May to June; September to mid-October 2010)
  • A Discover-branded gate providing cardmembers an expedited entrance experience
  • Discover-branded family meal packages at significant savings
  • Exclusive access to "Coasters After Dark" events for Discover cardmembers, allowing them to enjoy the parks after regular operating hours on select dates throughout the season
  • "Discover Preview Days," which Six Flags will host starting in 2011, where Discover cardmembers will have special access to parks at a discounted price, before the official Opening Day

To promote this partnership, Six Flags has launched an extensive merchandising program, featuring point-of-sale signage and verbal promotion of the five percent instant discount for Discover cardmembers at most transaction locations throughout Six Flags parks. Online branding and promotion will be featured on Six Flags' Print-n-Go purchasing website.

In addition, Discover will receive promotion via a variety of media channels inside the parks, ranging from Six Flags' digital out-of-home (DOOH) network to driveway signage, pole banners, billboards and scrolling signage. The DOOH Network, recently organized under a new division within Six Flags Media Networks, includes Six Flags Jumbotron Network; Six Flags Menu Board TV, a new digital offering from Six Flags Media Networks in key food and retail areas at the parks; and the Six Flags Television Network, a system of 550-plus monitors at rides and in other strategic locations.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.

About Six Flags Media Networks

Six Flags Media Networks provides the advertising community with comprehensive, multi-platform media opportunities via its media touch points that go far and beyond that of traditional advertising. For its local, regional and national advertising partners it offers: Six Flags Television Network, Six Flags Radio, Six Flags Print, Six Flags Outdoor, Six Flags Outdoor Spectacular, Six Flags Attraction Integration, Six Flags Experiential Marketing and Six Flags Online. Six Flags Television Network is part of Six Flags Media Networks' recently-launched digital out-of-home division which combines a collection of digital assets to deliver nearly 100 million annual impressions, with approximately 20 million per month during peak season. Six Flags Media Networks is a division of Six Flags Entertainment Corporation.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation is a publicly-traded corporation headquartered in New York City and is the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada.

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SOURCE: Discover Financial Services

Press Contacts:
Don Ciaramella / Matt Biscuiti
The Lippin Group
212-986-7080
don@lippingroup.com / matt@lippingroup.com
or
Mai Lee Ua
Discover
224-405-3082
maileeua@discover.com