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Discover® Coaster To Coaster Tour Offers Ultimate Summer Vacation

July 07, 2011

Southern California Family Will Road Trip to Five Six Flags Theme Parks Across the Country

RIVERWOODS, Ill., Jul 07, 2011 (BUSINESS WIRE) -- As the official credit card of Six Flags, Discover® is sending a Southern California family with a passion for roller coasters on the ultimate all-American summer vacation: a coast-to-coast road trip to visit five Six Flags theme parks across the country.

The Discover Coaster to Coaster Tour builds upon the second year of the partnership between Discover and Six Flags that provides cardmembers with valuable savings and exclusive benefits at Six Flags theme parks across the United States.

Roller coaster enthusiast and longtime Discover cardmember Kurt Dahlin, of Santa Clarita Valley in California, his wife Michelle, and their sons Kyle (age 15) and Aaron (age 12) will begin the tour July 8 at Six Flags Magic Mountain in Valencia, California. For three weeks the Dahlin family will visit Six Flag parks in Atlanta, Dallas and New Jersey, and complete the tour at Six Flags Great America in Chicago.

"Discover is committed to providing unique value and rewarding experiences to our cardmembers," said Jennifer Murillo, director of advertising and sponsorships for Discover. "We know the Dahlins will have a terrific time on the road and at the parks while experiencing all that Discover card can offer."

Kurt and Michelle Dahlin's mutual affinity for roller coasters began individually when they were young and has blossomed through the years. Now, their sons are huge fans as well. Today, the Dahlins are annual Six Flags season pass holders and frequent guests at their local park, Six Flags Magic Mountain.

"Discover provided us with a great opportunity to spend time together as a family, see the country in a new way and enjoy everything Discover and Six Flags theme parks have to offer," said Kurt Dahlin.

Throughout their time on the tour, the Dahlins will blog and share their daily experiences on the road and in the parks through stories, videos and photos on a tour-exclusive blog, http://www.CoastertoCoasterTour.com. The family will also tweet live with the @CoasterTour handle and #CoasterTour Twitter hash tag.

Discover Coaster to Coaster Tour

Discover cardmembers enjoy exclusive perks and benefits at Six Flags parks, including an instant five percent discount on purchases around the parks and online when they use their Discover Card.

In addition to in-park savings, Discover More cardmembers can earn 5% Cashback Bonus on their first $300 on hotel, gas and theme park purchases from July through September when they enroll in the 5% Cashback Bonus program. While at any Six Flags, Discover cardmembers also may take advantage of an expedited entry at an exclusive cardmember-only entrance during the first two hours of park operation.

"The Dahlins will have a wonderful time visiting these spectacular parks," said Jeff Portugal, Vice President Corporate Alliances, Six Flags. "Magic Mountain is, of course, home to the most coasters on the planet with the latest addition of Green Lantern: First Flight. At Six Flags Over Texas, the New Texas Giant is hands down the smoothest wooden coaster around. The beyond vertical drop on the new Dare Devil Dive coaster at Six Flags Over Georgia is an another thrilling experience and when the Dahlins arrive at Six Flags Great Adventure in New Jersey, there's so much to see and do with the theme park, water park and the safari; in addition to the new Green Lantern stand up coaster. As they round out their tour at Six Flags Great America in Chicago, they'll no doubt be ready to cool off and relax in Riptide Bay. We're very pleased to partner with Discover in offering the Dahlin family a summer they'll always remember."

Throughout their trip, the Dahlins will be tallying the savings they receive by using their Discover card through the 5% Cashback Bonus program, in-park instant savings and booking hotels through ShopDiscover.com, Discover's exclusive online shopping portal. Followers will be able to monitor the total savings on http://www.CoastertoCoasterTour.com.

The Dahlins will be driving a 2011 Ford Flex Titanium edition, a fuel-efficient vehicle great for family travel. The Ford Flex brings an added element of comfort to the tour by delivering the best attributes of a car and an SUV in a distinctive, high-tech package.

Discover Coaster to Coaster Tour Stops

The ultimate three-week summer vacation begins at Six Flags Magic Mountain in Valencia, California and features stops at four additional Six Flags parks across the country, including:

  • July 13: Six Flags Over Texas in Arlington, Texas
  • July 18: Six Flags Over Georgia in Austell, Georgia (near Atlanta)
  • July 22: Six Flags Great Adventure in Jackson, New Jersey
  • July 28: Six Flags Great America in Gurnee, Illinois (near Chicago)

Quick Links

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit http://www.discoverfinancial.com.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation is the world's largest regional theme park company with 2010 revenue of nearly $1.0 billion and 19 parks across the United States, Mexico and Canada. Six Flags Over Texas, the company's flagship location, is celebrating its 50th anniversary season in 2011.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6786314&lang=en

SOURCE: Discover Financial Services

Discover
Matt Towson, 224-405-5649
Cell: 773-454-5396
matthewtowson@discover.com
or
Discover
Laura Gingiss, 224-405-0185
lauragingiss@discover.com
or
Six Flags
Sandra Daniels, 972-595-5178
sdaniels@sftp.com