October 03, 2011

Discover Offers Cardmembers Premium Tickets And An Exclusive Experience At The 2012 Orange Bowl

Cardmembers Have Flexibility of Redeeming Cashback Bonus® Rewards, Using Their Discover Cards or Combining Both to Purchase Game Day Tickets and an Exclusive Experience
Former Ohio State Quarterback and Current ESPN College Football Analyst Kirk Herbstreit Appears in New "Peggy" Ad

RIVERWOODS, Ill., Oct 03, 2011 (BUSINESS WIRE) -- Discover Financial Services (NYSE: DFS) today announced that it is offering cardmembers the chance to purchase premium tickets to the 2012 Discover Orange Bowl along with an exclusive Orange Bowl experience in South Florida. Cardmembers can purchase their tickets to the game by redeeming Cashback Bonus® rewards, or using their Discover card.

To help celebrate the Discover Orange Bowl on January 4, the company is offering an exclusive experience for cardmembers ordering their tickets at, including:

  • A sneak peek at the Orange Bowl half-time entertainment the night before the game
  • Access to the Orange Bowl Fan Zone on game day
  • Admission to the pre-game Discover Tailgate Party featuring food, beverages and entertainment

"We're always looking for relevant and simple ways to reward our cardmembers for their loyalty to Discover," said Jennifer Murillo, vice president of brand communications at Discover. "With just a few clicks of the mouse, our cardmembers are given an exclusive advantage over others to buy tickets for some of the best seats in the house. They can redeem their Cashback Bonus to purchase tickets, and enjoy exclusive access to pre-game and game-day family-friendly Discover events. It really is a huge win for our cardmembers."

To coincide with the Orange Bowl offer and their support of college football, Discover has also launched its newest "Peggy" ad featuring former Ohio State quarterback and current ESPN college football analyst, Kirk Herbstreit, as he grapples with some of the challenges consumers encounter when calling their card's customer service department. The 30-second commercial spot highlights Discover's award-winning customer service while positioning Peggy, a likable, but incapable customer service representative for the fictitious U.S.A. Prime Credit Company, as a person who frustrates callers with long hold times, excessive transfers and the inability to solve problems. The new ad is a follow-up to the "Peggy" ads Discover launched in 2010 that featured legendary college football coaches, Bobby Bowden and Lou Holtz.

As part of the Orange Bowl experience, existing Discover cardmembers also have the option to select a new card design that features the official Discover card Orange Bowl logo imprinted on a vibrant orange background.

Discover is title sponsor of the Orange Bowl and the official card of the Orange Bowl and Bowl Championship Series. Discover cardmembers will have the opportunity to redeem their Cashback Bonus rewards, use their Discover cards, or combine both to purchase Discover Orange Bowl tickets starting October 1. The 2012 Discover Orange Bowl will be played on January 4 at 8:30 p.m. ET, and will air on ESPN and ESPN Radio.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit

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SOURCE: Discover Financial Services

Matt Towson