Mar. 29, 2011

Discover To Offer Unique Rewards And Experiences Through New Social Media Contests

RIVERWOODS, Ill., Mar 29, 2011 (BUSINESS WIRE) -- Discover Financial Services (NYSE: DFS) announced today three exciting social media contests that give cardmembers and Discover fans opportunities to win prizes, a once-in-a-lifetime Stanley Cup experience for their child, and the chance to give back to a local school.

"Discover has a history of connecting cardmembers to rewarding experiences using social media, and we're pleased to announce three new ways for customers to further engage with us," said Mike Boush, vice president of E-Business at Discover.

The contests are designed to provide fans with exciting and relevant ways to join the conversation and partake in engaging experiences.

At, users can participate in the following contests:

  • Discover School Giveaway: Building on its charitable mission of supporting public education, Discover is awarding $25,000 to a U.S. public school (K-12) through its "School Giveaway" contest, which is an extension of its year-long "Everyday Giveaway" sweepstakes program. From now until April 30th, Discover Facebook fans may nominate their favorite public school and cast one vote each day throughout the contest period. The school earning the most votes will receive $25,000 to use on books, supplies, technology and other much-needed items. Discover is planning to announce the winner in May.
  • Win a Day with the Stanley Cup: Through its partnership with the National Hockey League, Discover is creating unique and exciting opportunities to engage with hockey fans nationwide. On March 24, Discover launched a contest where a U.S. youth hockey player will get to spend a day with the Stanley Cup. To be considered for this once-in-a-lifetime opportunity, parents of players ages 13 and younger can submit a short video of their child's most memorable moment on the ice. From April 15-21, Facebook users will vote for their favorite video. The top three videos earning the most votes will be judged by a panel to spend the day with Lord Stanley's Cup. The winner will be announced in May.
  • Feel the Earn: Beginning April 1st, Discover is encouraging cardmembers to share how they have maximized their Cashback Bonus(R) rewards through the "Feel the Earn" promotion. Each week through June 30, four cardmember submissions will be chosen at random to receive a $25 Discover gift card. Weekly winners' contest submissions will then be judged by a panel and one grand prize winner will be chosen to receive $5,000 in Cashback Bonus. The grand prize winner will be determined based on several criteria, including appropriateness to theme, originality and creativity, and perceived practical use of their entry. Discover is planning to announce the winner in July.

To read official rules and participate in the contests, visit Discover's Facebook page at

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit

SOURCE: Discover Financial Services

Media Contact
Mai Lee Ua, (224) 405-3082

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