Many Fans Would Give Up All Gifts to See Their Team Win a National
Title
RIVERWOODS, Ill.--(BUSINESS WIRE)--Nov. 29, 2012--
For many college football fans, the perfect gift this holiday season
would not come in the form of TVs, electronics, gift cards or apparel.
Instead, it comes in the form of a national championship title for their
favorite team.
In this week’s Discover Fan Loyalty Poll, fans were closely split when
asked if they would rather receive gifts this holiday or a national
championship for their favorite college football team. Almost half of
fans, 46 percent, would choose gifts, but 42 percent would rather have
the title. The remaining 11 percent of fans might have too many stocking
stuffers on their holiday wish lists and were unsure.
The difference was wider between men and women, as 47 percent of men
would rather have a national championship win compared to 35 percent of
women. As for gifts, 44 percent of men and 51 percent of women prefer
them. Fans of independent teams, such as Notre Dame, were also far more
likely to choose a national championship title rather than gifts this
holiday season compared to fans of the major conferences. Nearly 60
percent would trade gifts for a national championship title, far
outpacing the overall average of 42 percent.
Discover Fan Loyalty Poll fans agreed with the top college football
polls on who the No. 1 and No. 2 teams are: 38 percent of fans chose
Notre Dame as the best team in the country, while Alabama trailed with
25 percent of the vote. Oregon came in third at 8 percent followed by:
-
Georgia, 4 percent
-
Florida, 4 percent
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Kansas State, 2 percent
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LSU, 2 percent
-
Stanford, 1 percent
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Some other team, 10 percent
-
Not sure, 6 percent
As for which team fans think will win the national championship, Alabama
remained on top with 41 percent. However, Notre Dame closed the gap from
the previous week jumping 14 points to 35 percent in this week’s poll.
The rest of the rankings are as follows:
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Georgia, 8 percent
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Oregon, 3 percent
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Florida, 2 percent
-
Kansas State, 1 percent
-
LSU, 1 percent
-
Stanford, 0 percent
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Some other team, 3 percent
-
Not sure, 5 percent
The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen Reports,
a nationally recognized leader in polling, who gathers sentiment by
phone from 800 college football fans who follow games at least once per
week on television, radio, in person or online.
Discover launched the Fan Loyalty Poll to give die-hard fans a platform
to showcase their dedication and love for their favorite college
football team leading up to the 2013 Discover BCS National Championship
Game and 2013 Discover Orange Bowl. Each week the poll will offer new
questions about what college football fans are thinking this season.
Beyond title sponsorship of the 2013 Discover BCS National Championship
Game and 2013 Discover Orange Bowl, Discover’s commitment to college
football includes relationships with ESPN and Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company
operates the Discover
card, America's cash rewards pioneer, and offers home loans, private
student loans, personal loans, online savings accounts, certificates of
deposit and money market accounts through its direct
banking business. Its payment
businesses consist of Discover
Network, with millions of merchant and cash access locations; PULSE,
one of the nation's leading ATM/debit networks; and Diners
Club International, a global payments network with acceptance in
more than 185 countries and territories. For more information, visit www.discoverfinancial.com.
Source: Discover Financial Services
Discover
Katie Henry, 224-405-4437
kathrynhenry@discover.com
or
Matthew
Towson, 224-405-5649
matthewtowson@discover.com