59% Would Give National Championship Tickets Away to Family or
Friends Rather Than Sell to the Highest Bidder
RIVERWOODS, Ill.--(BUSINESS WIRE)--Dec. 6, 2012--
Money almost doesn’t matter when it comes to giving this holiday season,
as the Discover Fan Loyalty Poll finds that college football fans are
more likely to give away tickets to the Discover BCS National
Championship Game if they can’t go themselves.
When asked what they would do if they purchased a ticket to the national
championship and later found out they couldn’t go, fans chose the
following options:
-
Give it to a relative, 37 percent
-
Give it to a friend, 22 percent
-
Sell it to the highest bidder, 29 percent
-
Sell it at face value, 9 percent
-
Swallow the ticket, 1 percent
-
Not sure, 3 percent
With some single tickets for the championship between No. 1 ranked Notre
Dame and No. 2 ranked Alabama going for $1,000 on ticket broker
websites, the Discover Fan Loyalty Poll asked fans how much they would
be willing to pay. Results are as follows:
-
Under $100, 62 percent
-
$100-$500, 19 percent
-
$500-$1,000, 3 percent
-
$1,000-$2,000, 1 percent
-
$2,000-$3,000, 1 percent
-
$3,000 or more, 1 percent
-
Not sure, 15 percent
With the national championship game taking place less than a month from
now, fans formed a more solid opinion of who they think is the best team
in the country right now. In a 15 point jump from last week, 40 percent
of Discover Fan Loyalty Poll fans picked Alabama. Losing 9 points from
last week, Notre Dame fell to 29 percent of the vote, followed by:
-
Oregon, 7 percent
-
Florida, 3 percent
-
Kansas State, 2 percent
-
Stanford, 2 percent
-
Georgia, 2 percent
-
LSU, 1 percent
-
Some other team, 10 percent
-
Not sure, 4 percent
The Crimson Tide was the favorite to win the national championship, at
57 percent, followed by the Fighting Irish with 30 percent.
The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen Reports,
a nationally recognized leader in polling, who gathers sentiment by
phone from 800 college football fans who follow games at least once per
week on television, radio, in person or online.
Discover launched the Fan Loyalty Poll to give die-hard fans a platform
to showcase their dedication and love for their favorite college
football team leading up to the 2013 Discover BCS National Championship
Game and 2013 Discover Orange Bowl. Each week the poll will offer new
questions about what college football fans are thinking this season.
Beyond title sponsorship of the 2013 Discover BCS National Championship
Game and 2013 Discover Orange Bowl, Discover’s commitment to college
football includes relationships with ESPN and Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company
operates the Discover
card, America's cash rewards pioneer, and offers home loans, private
student loans, personal loans, online savings accounts, certificates of
deposit and money market accounts through its direct
banking business. Its payment
businesses consist of Discover
Network, with millions of merchant and cash access locations; PULSE,
one of the nation's leading ATM/debit networks; and Diners
Club International, a global payments network with acceptance in
more than 185 countries and territories. For more information, visit www.discoverfinancial.com.
Source: Discover Financial Services
Discover
Katie Henry, 224-405-4437
kathrynhenry@discover.com
or
Matthew
Towson, 224-405-5649
matthewtowson@discover.com