December 06, 2012

Discover Fan Loyalty Poll: College Football Fans Choose Family Over Fortune

59% Would Give National Championship Tickets Away to Family or Friends Rather Than Sell to the Highest Bidder

RIVERWOODS, Ill.--(BUSINESS WIRE)--Dec. 6, 2012-- Money almost doesn’t matter when it comes to giving this holiday season, as the Discover Fan Loyalty Poll finds that college football fans are more likely to give away tickets to the Discover BCS National Championship Game if they can’t go themselves.

When asked what they would do if they purchased a ticket to the national championship and later found out they couldn’t go, fans chose the following options:

  • Give it to a relative, 37 percent
  • Give it to a friend, 22 percent
  • Sell it to the highest bidder, 29 percent
  • Sell it at face value, 9 percent
  • Swallow the ticket, 1 percent
  • Not sure, 3 percent

With some single tickets for the championship between No. 1 ranked Notre Dame and No. 2 ranked Alabama going for $1,000 on ticket broker websites, the Discover Fan Loyalty Poll asked fans how much they would be willing to pay. Results are as follows:

  • Under $100, 62 percent
  • $100-$500, 19 percent
  • $500-$1,000, 3 percent
  • $1,000-$2,000, 1 percent
  • $2,000-$3,000, 1 percent
  • $3,000 or more, 1 percent
  • Not sure, 15 percent

With the national championship game taking place less than a month from now, fans formed a more solid opinion of who they think is the best team in the country right now. In a 15 point jump from last week, 40 percent of Discover Fan Loyalty Poll fans picked Alabama. Losing 9 points from last week, Notre Dame fell to 29 percent of the vote, followed by:

  • Oregon, 7 percent
  • Florida, 3 percent
  • Kansas State, 2 percent
  • Stanford, 2 percent
  • Georgia, 2 percent
  • LSU, 1 percent
  • Some other team, 10 percent
  • Not sure, 4 percent

The Crimson Tide was the favorite to win the national championship, at 57 percent, followed by the Fighting Irish with 30 percent.

The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen Reports, a nationally recognized leader in polling, who gathers sentiment by phone from 800 college football fans who follow games at least once per week on television, radio, in person or online.

Discover launched the Fan Loyalty Poll to give die-hard fans a platform to showcase their dedication and love for their favorite college football team leading up to the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl. Each week the poll will offer new questions about what college football fans are thinking this season.

Beyond title sponsorship of the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl, Discover’s commitment to college football includes relationships with ESPN and Notre Dame Football on NBC.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit

Source: Discover Financial Services

Katie Henry, 224-405-4437
Matthew Towson, 224-405-5649