October 04, 2012

Discover Fan Loyalty Poll: Pizza Leads The Pack As Favorite Game Day Snack

RIVERWOODS, Ill.--(BUSINESS WIRE)--Oct. 4, 2012-- College football fans focus on counting touchdowns rather than calories on game day, as the Discover Fan Loyalty Poll finds that pizza is king and diets go by the wayside when it comes to watching their favorite team play.

In the fifth week of Discover’s national survey designed to gauge college football fan loyalty, fans were asked about their game day eating habits. When asked what their favorite snack was, 23 percent said pizza, followed by:

  • Wings, 15 percent
  • Chips and dips, 14 percent
  • Nachos, 8 percent
  • Hot dogs or sausage, 6 percent
  • Pretzels, 4 percent
  • Something else, 20 percent
  • Not sure, 10 percent

When asked do game day calories count, fans answered with the following:

  • 46 percent, No, my diet goes out the window when I’m tailgating or watching my team play
  • 39 percent, Yes, but I still indulge in a few favorites
  • 10 percent, Absolutely, I don’t overeat or drink when I’m tailgating or watching my team play
  • 4 percent, Unsure

College football fans still have a healthy appetite for Alabama as nearly half, 49 percent, chose them as the best team in the country right now. The Crimson Tide has secured the top spot each week since the beginning of the season. West Virginia also sneaked back onto the list and into the top five after falling off of last week’s poll. Following Alabama:

  • Oregon, 9 percent
  • Florida State, 6 percent
  • West Virginia, 4 percent
  • Louisiana State University, 3 percent
  • Kansas State, 2 percent
  • Georgia, 4 percent
  • South Carolina, 2 percent
  • Some other team, 11 percent
  • Not sure, 10 percent

When asked which of the above teams’ would win the national championship this year, Alabama came out on top at 45 percent.

The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen Reports, a nationally recognized leader in polling, who gathers sentiment by phone from 800 college football fans who follow games at least once per week on television, radio, in person or online.

Discover launched the Fan Loyalty Poll to give die-hard fans a platform to showcase their dedication and love for their favorite college football team leading up to the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl. Each week the poll will offer new questions about what college football fans are thinking this season.

Beyond title sponsorship of the 2013 Discover BCS National Championship Game and 2013 Discover Orange Bowl, Discover’s commitment to college football includes relationships with ESPN and Notre Dame Football on NBC.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit

Source: Discover Financial Services

Katie Henry, 224-405-4437
Matthew Towson, 224-405-5649