March 14, 2012

Discover Financial Services Announces First Internationally-Issued Discover Cards

Diners Club del Ecuador Sociedad Financiera to Issue Discover Cards; Leverages Strong Diners Club Market Share in Ecuador

RIVERWOODS, Ill.--(BUSINESS WIRE)--Mar. 14, 2012-- Discover Financial Services (NYSE: DFS) today announced it has expanded its franchise agreement with Diners Club Ecuador (DCE) to include issuance of Discover cards in Ecuador. This is the first time in company history that Discover cards will be issued beyond U.S. borders.

As part of the agreement, DCE has been given the exclusive rights to issue Discover cards in Ecuador and will sub-license the issuing rights to Banco Pichincha, the largest bank in the country. Currently, DCE owns a market share of more than 40% by sales volume in Ecuador through their Diners Club products, and the complementary Discover card product was designed to further grow market share in the country. Discover cards will be processed on the Diners Club network in Ecuador, which boasts 100% merchant acceptance.

The new Discover card will initially offer a basic version of Discover’s award-winning cash rewards program, Cashback Bonus, which includes up to 1 percent cash back on all purchases. New card products and features will be rolled out over time, as “cashback” is still a new concept in Ecuador. Cash rewards can be redeemed for a gift card once cardmembers earn $20 (USD) or a statement credit once they earn $40 (USD).

“Discover clearly will benefit from the success of the Diners Club Ecuador franchise, which is a dominant force throughout the country,” said Diane Offereins, EVP and President of Discover Payment Services. “By leveraging DCE’s strength and expertise in-market, Discover has a tremendous opportunity to build its brand globally and share its most compelling attributes – including best cash rewards, service and value – with the people of Ecuador.”

“This agreement gives us the opportunity to expand our financial services product portfolio and introduce consumers in Ecuador to the Discover brand, which has a proven track record of success in the U.S.,” said Pablo Salazar, president of Diners Club Ecuador.

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About Diners Club International

Diners Club International is owned by Discover Financial Services (NYSE: DFS), a leading credit card issuer and electronic payment services company. Established in 1950, Diners Club International became the first multi-purpose charge card in the world, launching a financial revolution in how consumers and companies pay for products and services. Today, Diners Club is a globally recognized brand serving the payment needs of select and affluent consumers as well as providing companies with payments solutions. With acceptance in more than 185 countries and territories, millions of merchant locations and access to over 800,000 cash access locations and ATMs, Diners Club is uniquely qualified to serve its cardmembers all over the world. For more information, visit

About Discover Financial Services

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit

Source: Discover Financial Services

Media Contact:
Laura Gingiss, 224-405-0185