2013 Discover BCS National Championship Game Title Sponsor Sets
Out to Hear From Most Loyal College Football Fans in America
RIVERWOODS, Ill.--(BUSINESS WIRE)--Aug. 30, 2012--
Discover today announced it will launch a 15-week fan loyalty poll in
September that will give die-hard fans a platform to showcase their
dedication and love for their favorite college football team.
Discover, title sponsor of the 2013 Discover BCS National Championship
Game and 2013 Discover Orange Bowl, will survey college football fans to
find out which school truly has the most loyal fans in America. Discover
will release these findings weekly, and will include an additional
bi-weekly supplement that will reveal fun and exciting testimonies from
fervent college football fans.
“The Discover Fan Loyalty Poll is a fun way to give fans a voice in
ranking their favorite college football teams,” said Jennifer Murillo,
vice president of brand communications for Discover. “The poll will be a
barometer of fan passion and loyalty, and by including all aspects of
the college football experience, it will reflect what's most important
to the fans."
The weekly range of questions will include:
-
Which team is the best college football team in the country right now
– based on the top eight teams from AP/BCS polls?
-
In thinking about your activities each week, how important is it that
you watch your favorite team’s game?
-
When your team is having a bad season, do you still follow their games
every week?
-
Do you regularly wear clothing or other items with the logo of your
favorite college football team?
-
If you found out your team was playing its bitterest rival on your
wedding day, would you change the date, change the time, keep the time
but have the game broadcast during the reception, or go ahead as
planned?
Coinciding with the weekly fan loyalty results, Discover also will
release graphics and photos that best visually represent the fans’
sentiments towards their team throughout the 2012-2013 season.
Beyond title sponsorship of the 2013 Discover BCS National Championship
Game and 2013 Discover Orange Bowl, Discover’s commitment to college
football includes relationships with ESPN and Notre Dame football on NBC.
The poll will be conducted by Rasmussen Reports, a nationally recognized
leader in polling, and will gather sentiment by phone from more than
1,000 fans each week that follow college football at least once per week
on television, radio, in person or online.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company
operates the Discover
card, America's cash rewards pioneer, and offers home loans, private
student loans, personal loans, online savings accounts, certificates of
deposit and money market accounts through its direct
banking business. Its payment
businesses consist of Discover
Network, with millions of merchant and cash access locations; PULSE,
one of the nation's leading ATM/debit networks; and Diners
Club International, a global payments network with acceptance in
more than 185 countries and territories. For more information, visit www.discoverfinancial.com.
Source: Discover Financial Services
Discover
Matthew Towson, 224-405-5649
matthewtowson@discover.com
or
Katie
Henry, 224-405-4437
kathrynhenry@discover.com