PULSE Debit Dashboard Enhances Management of Debit Portfolios
HOUSTON, Apr 25, 2012 (BUSINESS WIRE) --PULSE, one of the nation's leading debit/ATM networks, has launched the
PULSE(R) Debit Dashboard, a powerful new web-based tool
for financial institution participants that delivers unparalleled access
to their debit data. The PULSE Debit Dashboard allows participants to
better understand the economics of their debit programs by identifying
trends, analyzing metrics and benchmarking themselves against industry
peers.
"In today's environment, financial institutions are seeking solutions to
increasingly complex business challenges," said Judith McGuire,
Executive Vice President of Product Management at PULSE. "Having the
right data is essential to making sound, informed business decisions, as
well as developing a more complete understanding of customer needs."
The dashboard application provides issuers the ability to review data
about the use of their PULSE products, select defined time periods for
each metric, and segment and aggregate by card groups. Trending
information and monthly, quarterly or annual data comparisons help
financial institutions forecast growth and identify marketing
opportunities. For example, a financial institution can use the
dashboard to analyze its data in order to develop a customized and
targeted marketing program about a new product offering.
"The PULSE Debit Dashboard gives us a broad view of our debit
information - such as trends, interchange income and transaction volume
- in a format that is easily accessible," said Lenore Breit, Vice
President of Customer Service and Support at Peoples State Bank in
Wausau, Wis. "It's a very functional tool that we will use to help us
identify where we may need to pay attention to certain segments of the
market for products and services."
The dashboard is now available to all participating PULSE financial
institutions.
About PULSE
PULSE, a Discover Financial Services (NYSE: DFS) company, is a leading
debit/ATM network, serving more than 6,300 financial institutions across
the United States. This includes 4,300 issuers with which PULSE has
direct relationships and more than 2,000 additional issuers through
agreements PULSE has with other debit networks. PULSE links cardholders
with ATMs and POS terminals at retail locations nationwide. Through its
global ATM network, PULSE provides worldwide cash access for Diners Club
and Discover cardholders through more than 800,000 ATM locations. The
company also is a source of electronic payments research and is
committed to providing its participants with education on emerging
products, services and trends in the payments industry. For more
information, visit www.pulsenetwork.com
or follow PULSE on Twitter @PULSENetwork.
SOURCE: PULSE
PULSE
Patty Sendelbach, 832-214-0395
patty.sendelbach@pulsenetwork.com
or
DPK
Public Relations
Daniel Keeney, 832-467-2904
dkeeney@dpkpr.com