Game Day Emotions Run High Online for Frequent Social Networking
Fans
RIVERWOODS, Ill.--(BUSINESS WIRE)--Dec. 5, 2013--
For many of the country’s college football fans, hashtags and handles
aren’t just for socializing, they’re for showing some love to their
favorite teams.
One-third of college football fans use social media while watching their
favorite team’s game, according to the Discover Fan Loyalty Poll. Of
those, 50 percent use it to cheer on their team, and 7 percent to
comment on the opposing team. A small number, just 2 percent, criticize
their own team on social media. Thirty-one percent do all three when
they log on.
Millennials are most likely to take to social media while watching their
team play, as 56 percent log on during the game, but other age groups
don’t lag far behind:
-
40-49, 40 percent
-
30-39, 38 percent
-
50-64, 26 percent
-
65 or older, 17 percent
While Online, Women Cheer and Men Jeer
Men and women’s intentions on social media vary as they watch their
favorite team play:
-
More women, 66 percent, use social media to cheer on their team,
compared to 36 percent of men;
-
Fewer women, 18 percent, log into social media in order to criticize
their team, cheer on their team, or comment on the opposing team,
compared to 43 percent of men who do all three;
-
Fewer women, 32 percent, use social media to taunt their friends,
while 38 percent of men dish it out online.
Crimson Tide Maintains Top Ranking among Fans
For the sixth consecutive poll, Alabama retained the ranking of best
team in the nation right now, at 43 percent, though fans were polled
prior to Auburn’s defeat of the Crimson Tide in the final seconds of
their game. Alabama was trailed by Florida State and Ohio State, with
rankings breaking down as follows:
-
Alabama, 43 percent
-
Florida State, 14 percent
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Ohio State, 14 percent
-
Missouri, 3 percent
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Oklahoma State, 3 percent
-
Stanford, 3 percent
The Discover Fan Loyalty Poll is conducted twice a month by Rasmussen
Reports, a nationally recognized leader in polling, who gathers
sentiment by phone from 1500 college football fans who follow games at
least once per week on television, radio, in person or online. The Poll
leads up to the 2014 Discover Orange Bowl. Discover’s commitment to
college football includes relationships with ESPN and Notre Dame
Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company issues
the Discover card, America's cash rewards pioneer, and offers home
loans, private student loans, personal loans, home equity loans,
checking and savings accounts, certificates of deposit and money market
accounts through its direct banking business. It operates the Discover
Network, with millions of merchant and cash access locations; PULSE, one
of the nation's leading ATM/debit networks; and Diners Club
International, a global payments network with acceptance in more than
185 countries and territories. For more information, visit www.discover.com/company.
Source: Discover Financial Services
Discover
Matt Towson, 224-405-5649
matthewtowson@discover.com
or
Discover
Alyssa
Siegele, 224-405-4113
alyssasiegele@discover.com