After a successful pilot, Buzz Points will be made available to
all PULSE participants
AUSTIN, Texas & HOUSTON--(BUSINESS WIRE)--Apr. 24, 2013--
fisoc, provider of the Buzz Points™ loyalty program, has
joined with PULSE to offer Buzz Points to the network’s participants.
Buzz Points enables financial institutions to connect with consumers and
merchants through rewards and social-media engagement.
Last year, PULSE and fisoc began a pilot to gauge financial
institutions’ interest in a comprehensive solution for offering rewards
and strengthening relationships with their account holders. During the
pilot, Buzz Points was aligned with Discover® Debit, managed
by PULSE, to offer rewards that encourage consumers to shop locally and
support merchants in their communities. Participating cardholders earned
reward points that could be redeemed for gift cards or donated to
charitable causes.
Based on the pilot’s success, Buzz Points is now being made available to
PULSE financial institutions in select markets. Plans are under way to
begin introducing Buzz Points to other PULSE participants later this
year.
“Our loyalty platform is an innovative program featuring meaningful
rewards and discounts for consumers, while benefiting local businesses,”
said Jay Valanju, fisoc CEO. “In this digital age, our solution enables
PULSE to offer its financial institution participants a fully turn-key
rewards program. This will provide a distinct advantage to PULSE in the
highly competitive debit industry.”
Offering Buzz Points is one more example of the strategic investments
PULSE is making in products and services to help its participants
maximize their debit portfolios.
“After recent regulations significantly changed the debit landscape, we
were seeking an innovative rewards platform to help our issuers boost
cardholder loyalty, encourage debit use and improve their bottom lines,”
said Judith McGuire, PULSE Executive Vice President of Product
Management. “The program had to demonstrate value to both issuers and
merchants. It also had to be easy to implement and help issuers build
relationships with consumers and merchants. The Buzz Points program
delivers on all of our criteria.”
About fisoc and Buzz Points
fisoc, Inc., has developed the Buzz Points product suite that connects
consumers, local merchants and community financial institutions through
social-media engagement, targeted marketing, and rewards. Buzz Points
enables credit unions and community banks to generate more non-interest
income, increase transactions, reduce account attrition, drive new
loans, and attract new customers. Buzz Points’ Merchant Program provides
additional revenue to financial institutions, increases existing
consumer loyalty, and supports local businesses by increasing their
market reach and attracting new customers. Investors include Greycroft
Partners, KEC
Holdings, Metamorphic
Ventures, Daylight
Partners and Angel Investors. For more information, please visit: www.fisoc.com.
About PULSE
PULSE, a Discover Financial Services (NYSE: DFS) company, is a leading
debit/ATM network, serving approximately 6,100 financial institutions
across the United States. This includes more than 4,100 issuers with
which PULSE has direct relationships and 2,000 additional issuers
through agreements PULSE has with other debit networks. PULSE links
cardholders with ATMs and POS terminals at retail locations nationwide.
Through its global ATM network, PULSE provides worldwide cash access for
Diners Club and Discover cardholders through more than 900,000 ATM
locations. The company also is a source of electronic payments research
and is committed to providing its participants with education on
emerging products, services and trends in the payments industry. For
more information, visit www.pulsenetwork.com.
Buzz Points is a trademark of fisoc, Inc.
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Source: PULSE
Bernard Group Communications
Tom Price, 512-415-7744
tprice@bernardgroup.com
www.bernardgroup.com
or
PULSE
Patty
Sendelbach, APR, 832-214-0395
patty.sendelbach@pulsenetwork.com