Mar. 19, 2014

Discover Home Loans To Launch Websites For Real Living Real Estate Franchisees

Websites To Feature Most Current Information on Local Homes for Sale and Mortgage Rates

RIVERWOODS, Ill.--(BUSINESS WIRE)--Mar. 19, 2014-- Discover Home Loans plans to launch websites for select franchisees of Real Living Real Estate that feature the most up-to-date local home listings and help customers connect with real estate agents and mortgage professionals earlier in the process of buying a home. The program is expected to expand to additional markets later this year.

The websites will feature information about the local community as well as current loan options, including:

  • Homes for sale
  • Neighborhood and school statistics
  • Current mortgage rates, calculators, and estimated monthly payments
  • Contact information for real estate agents and mortgage bankers
  • Additional home buying tips

“By answering mortgage-related questions like, ‘How much home can I afford?’ and doing it earlier in the process, we will give homebuyers greater confidence and put them in a better position when placing an offer on a specific home,” said Robert J. Smith, president of Discover Home Loans.

“The goal of working with Discover Home Loans is to provide our brokers and agents with the knowledge and tools to better serve homebuyers and to ultimately be more successful,” said Robert W. McAdams, Jr., president of Real Living.

About Real Living Real Estate

Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as the consumers who work with them. The Real Living brand and its innovative concepts were recognized by Entrepreneur magazine; have won Inman Innovator Awards, and been named “the Most Promising New National Brand” by the Swanepoel TRENDS Report. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. For more information visit

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers home loans, private student loans, personal loans, home equity loans, checking and savings accounts, certificates of deposit and money market accounts through its direct banking business. It operates the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit

Source: Discover Financial Services

Abbe Kalina
Real Living Real Estate
Matt Kaufman

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