30 Years of Experience Leads to PULSE InSightsSM;
Advisors to Present at PayThink
HOUSTON--(BUSINESS WIRE)--Oct. 20, 2014--
PULSE, one of the nation’s leading debit/ATM networks, has launched
PULSE InSights, a consulting service to help financial institutions
analyze and improve performance in key areas of their retail banking
business in an increasingly competitive marketplace.
PULSE InSights will provide strategic guidance and support to help banks
and credit unions increase revenue, expand cross-selling programs and
strengthen customer relations in a cost-effective manner.
“Our 30-plus years of helping financial institutions succeed in debit
gives PULSE a unique perspective and experience in delivering
comprehensive solutions that positively impact their bottom line,” said
Annette Harris, director of Marketing at PULSE and practice lead for
PULSE InSights. “PULSE InSights is a logical next step in serving as an
advocate for the interests of our financial institutions and their
cardholders.”
PULSE InSights focuses on five areas:
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Card Portfolio Performance: Provides portfolio insights and best
practices after analyzing a financial institution’s mix of products
and examining cardholder behaviors.
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Marketing Services: Delivers end-to-end support in developing and
executing data-driven marketing campaigns.
-
Retail Branch Maximization: Identifies and addresses the financial
institution’s key issues that affect efficiency, customer experience
and overall profitability.
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Customer Experience: Examines factors such as channels, technology,
operations and personnel that impact the cardholder experience.
-
Contact Center Optimization: Evaluates the efficiency and
effectiveness of the financial institution’s contact center and uses
industry benchmarks to identify opportunities.
“At Old Second, we always look for ways to enhance our customer
relationships,” said Keith Gottschalk, executive vice president and
chief operating officer of Illinois-based Old Second National Bank.
“PULSE’s advisors helped us assess our debit rewards program and find
additional ways to align it with the needs and wants of our customers
while increasing the program's value to our bank.”
InSights Presented at PayThink
Harris will present, along with Gil Mermelstein of West Monroe Partners,
the techniques financial institutions can use to analyze and harness
data from their debit portfolios at the PayThink conference on October
21. PayThink is an industry forum on ATM, debit and prepaid solutions
held in Phoenix.
About PULSE
PULSE, a Discover Financial Services (NYSE:DFS) company, is a leading
debit/ATM network, serving approximately 6,000 financial institutions
across the United States. This includes more than 4,000 issuers with
which PULSE has direct relationships and 2,000 additional issuers
through agreements PULSE has with other debit networks. PULSE links
cardholders with ATMs and POS terminals at retail locations nationwide.
Through its global ATM network, PULSE provides worldwide cash access for
Diners Club and Discover cardholders through 1.4 million ATM locations.
The company also is a source of electronic payments research and is
committed to providing its participants with education on emerging
products, services and trends in the payments industry. For more
information, visit www.pulsenetwork.com.
For more information on PULSE InSights, visit www.pulsenetwork.com/insights.
Source: PULSE
PULSE
Patty Sendelbach, APR, 832-214-0395
patty.sendelbach@pulsenetwork.com