RIVERWOODS, Ill.--(BUSINESS WIRE)--Mar. 18, 2015--
Discover shared the top spot in the credit card category this year in
customer brand loyalty, according to an annual study by the independent
search firm Brand Keys, Inc.
The 2015 Brand Keys Customer Loyalty Engagement Index®
measures the degrees of loyalty that consumers exhibit toward their
favorite brands. Discover has held or shared the top Brand Keys ranking
in its category for the past 19 consecutive years.
For the 2015 index, Brand Keys surveyed 36,605 consumers, ages 18 to 65,
and examined 540 brands in 64 categories.
“Everything we do ladders up to making sure we provide great rewards,
peace of mind and exceptional service for our customers,” said Harit
Talwar, president, U.S. Cards for Discover. “Our priorities are based on
what our cardmembers need, want and expect. This Brand Keys recognition,
which we have received for 19 consecutive years, proves that we stand by
our commitment to our customers and that we will continue to provide
unique value with each interaction.”
“Being rated #1 for 19 years in a row is an unparalleled customer
tribute to the Discover brand. Discover has been able to anticipate what
customers need to feel empowered and secure by creating
category-defining products and services,” said Robert Passikoff, founder
and president, Brand Keys. “In a category where consumer expectations
have increased dramatically year-after-year, Discover has consistently
delivered on them and continues to do so.”
The Brand Keys research found that customer expectations have increased
nearly 28 percent over 2014’s index results. Empowered customers have
come to expect everything from brands. The gap between what consumers
expect and what brands deliver is driven almost entirely by emotional
values, which has created high levels of expectations. Brands that are
able to create meaningful differentiation and engagement are able to
better identify customers’ needs and address them via authentic
emotional values.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company issues
the Discover card, America’s cash rewards pioneer, and offers private
student loans, personal loans, home loans, checking and savings
accounts, certificates of deposit and money market accounts through its
direct banking business. It operates the Discover Network, with millions
of merchant and cash access locations; PULSE, one of the nation’s
leading ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit www.discover.com/company.
Source: Discover Financial Services
Discover
Susan J. Diaz de Leon, 224-405-5344
[email protected]