RIVERWOODS, Ill.--(BUSINESS WIRE)--Apr. 30, 2015--
Discover Financial Services (NYSE: DFS) today announced that Julie
Loeger has been named senior vice president, chief marketing officer for
its U.S. Cards business. Loeger will oversee sales and loan growth for
the card business and will play a role in driving the overall company
strategy as a member of the company’s Executive Committee. She will
report directly to Roger Hochschild, president and chief operating
officer for Discover.
Loeger most recently served as senior vice president of brand and new
cardmember acquisition for Discover. Throughout her 24-year career with
the company, she has been involved in the development of numerous
large-scale innovations, many of which she has led, including the launch
of the company’s flagship product, Discover it®; the 5% Cashback Bonus®
program; free FICO scores, and the new Freeze It® feature. Prior to
joining Discover, Loeger held various marketing positions at Anheuser
Busch, Inc.
“Julie’s knowledge of the business and understanding of consumers have
enabled us to gain market share by bringing relevant offers to market,”
said Hochschild. “Her contributions and perspective will be invaluable
to us.”
“I look forward to continuing to build on Discover card’s successes by
ensuring that the collective benefits and experiences that we offer
truly deliver for the consumer and stand out from the competition,”
Loeger said.
Loeger will succeed Harit Talwar, who is leaving the company to pursue a
new opportunity. He has been with the company for 15 years.
“We benefitted greatly from Harit’s deep financial services background
and are grateful for his many contributions as a member of our Executive
Committee,” Hochschild said. “He played an important role in
transforming our payments business and increasing share in our cards
business. We wish Harit the best in his new endeavor.”
Loeger will assume her new responsibilities effective immediately.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company issues
the Discover card, America's cash rewards pioneer, and offers private
student loans, personal loans, home loans, checking and savings
accounts, certificates of deposit and money market accounts through its
direct banking business. It operates the Discover Network, with millions
of merchant and cash access locations; PULSE, one of the nation's
leading ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit www.discover.com/company.
Source: Discover Financial Services
Discover
Jon Drummond
224-405-5188
jondrummond@discover.com