RIVERWOODS, Ill.--(BUSINESS WIRE)--May 19, 2015--
Discover ranks highest in customer satisfaction among major credit card
issuers, according to the 2015 U.S. Credit Card Satisfaction Report by
Credio, a personal finance research engine.*
“Customer experience is fundamental to Discover and the reason why we
have such loyal customers,” said Julie Loeger, senior vice president,
chief marketing officer, U.S. Cards for Discover. “We are pleased to
have our fantastic customer service validated by independent
organizations such as Credio.”
The 2015 U.S. Credit Card Satisfaction Report is the first credit card
intelligence report published by Credio, a FindTheBest site. The report
highlights consumer preferences and behaviors across the main credit
card issuers in the U.S. credit card industry and gauges consumer credit
card satisfaction based on the following five metrics: consumer
services, fees, rewards and benefits, issuer, and overall credit card
satisfaction.
Consumers surveyed gave the highest ratings to Discover’s fees, rewards
and benefits compared to other issuers. Discover tied for first place
for overall card satisfaction and ranked second among major credit card
holders for customer service and issuer satisfaction.
The report also examines what motivates consumers to select their
primary cards. Forty-eight percent of consumers reported the top reason
was benefits and rewards, a category which Discover led in satisfaction
ratings. Overall, respondents attributed their card satisfaction to
rewards, customer service, low fees, and rates.
“The credit card market is extremely competitive and often overwhelming
for consumers,” said Will Evans, Credio’s head of product. “We ran our
first annual credit card satisfaction survey to try and get a clearer
picture of who the top issuers were when it came to customer
satisfaction, and the results were very clear: Discover cardholders are
incredibly satisfied with the service they get from Discover, which is a
true testament to the company’s strategy and focus on its customers.”
For more information about the Discover, visit www.Discover.com.
For the full Credio report, visit http://credit-cards.credio.com/stories/3525/2015-us-credit-card-report.
* USAA received the highest satisfaction ratings across all facets of
satisfaction in the survey, but given their membership requirements they
were not included as part of the rankings for main credit issuers.
About the Report
Credio’s 2015 U.S. Credit Card Satisfaction Report surveyed more than
6,600 credit card consumers between October 2014 and January 2015. The
survey questions focused on consumer credit card preferences and
behaviors across the main credit card issuers in the United States.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company issues
the Discover card, America’s cash rewards pioneer, and offers private
student loans, personal loans, home loans, checking and savings
accounts, certificates of deposit and money market accounts through its
direct banking business. It operates the Discover Network, with millions
of merchant and cash access locations; PULSE, one of the nation’s
leading ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit www.discover.com/company.
About Credio
Credio.com is a data-driven personal finance research engine that aims
to improve people’s financial well-being by providing objective online
product and service comparisons. The site is powered by FindTheBest, a
technology company focused on collecting and visualizing data. More
information is available at www.credio.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150519005272/en/
Source: Discover Financial Services
Media Contact
Discover
Susan
J. Diaz de Leon
224-405-5344
Susandiazdeleon@discover.com