Multiplatform Program Documents Student Transition from High School to College With Original Videos and Content
NEW YORK, NY, April 28, 2015 –NBC News and Discover Student Loans® today launched “The Freshman Year Experience,” a multiplatform initiative documenting ten students transitioning from high school to college across the country. “The Freshman Year Experience” aims to clarify the complicated issues faced by both parents and students – from securing financial aid and choosing a college that best meets their needs to navigating the first days away from home.
Over the course of 2015, NBC News will follow 10 high school students as they prepare for new chapters at college. To view “The Freshman Year Experience” content, visit: NBCNews.com.
As part of Discover Student Loans-sponsored “The Freshman Year Experience,” each student will share monthly video reports on their experiences during this important transition, highlighting decisions including which college to attend, which payment plan best fits their needs, what supplies are needed for first semester classes and the overall emotional experience. Additionally, “The Freshman Year Experience” content program will feature original videos created and produced by NBC News, as well as editorial content and interactive platforms for students and parents.
“As we quickly approach the time for high school graduations across the country, ‘The Freshman Year Experience’ will help prospective college students and their parents navigate this pivotal time in their life – both financially and psychologically,” said Lou Tosto, Senior Vice President, News Digital Group Advertising Sales, NBCUniversal. “We are excited to work with Discover Student Loans on this increasingly relevant initiative to educate our community with a robust slate of original digital video and editorial content.”
All “Freshman Year Experience” content will be available on NBCNews.com and promoted on social platforms, TODAY.com and CNBC.com.
“Discover Student Loans believes in being a responsible lender and ensuring families have the tools and resources they need in order to reach their educational dreams,” said Andrew Hopkins, Vice President for Discover Student Loans. “By teaming up with NBC News and bringing to life “The Freshman Year Experience,” we hope these videos will help inspire and educate others on making responsible choices when going to college.”
For more information on Discover Student Loans, including a range of free financial tools geared towards incoming and current college students, visit www.discover.com/student-loans/.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America's cash rewards pioneer, and offers private student loans, personal loans, home loans, checking and savings accounts, certificates of deposit and money market accounts through its direct banking business. It operates the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discover.com/company.
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Media Contacts
Ally Federbush
NBCUniversal
212-664-2865
Allyson.Federbush@nbcuni.com
Robert Weiss
Discover
224-405-6304
robertweiss@discover.com