Streamlined Design Reflects Support for All Debit Transactions,
Affiliation with Discover
HOUSTON--(BUSINESS WIRE)--Jan. 29, 2015--
PULSE, one of the nation’s leading debit/ATM networks, today unveiled a
new corporate logo and acceptance mark. The rebranding preserves many
elements of PULSE’s original marks while also identifying the network
more closely with its parent company, Discover Financial Services
(NYSE:DFS). The new logo and acceptance mark are more contemporary and
feature the familiar Discover orange.
“PULSE and the debit landscape have both changed considerably in recent
years, and it was time for our brand identity to reflect those changes,”
said PULSE President Dave Schneider. “At the same time, millions of
cardholders know to look for the familiar PULSE logo at the point of
sale and on ATMs, so our new look builds upon our existing strong brand
equity.”
In recent years, PULSE has expanded beyond PIN debit to support the
processing of the full range of cardholder verification methods (CVMs),
including PINless Bill Pay, Internet PIN Debit, signature, no-signature
and no-CVM transactions in both single- and dual-message environments.
PULSE also has worked to advance new technologies such as mobile
payments, EMV chip cards and tokenization.
An example of this evolution beyond PIN is PULSE’s recent expansion of
PULSE PAY® Express, a PINless POS option originally launched
in 2013 on a limited basis for debit transactions of $50 or less with no
cash back option and available at only select merchants. In October
2014, PULSE PAY Express was expanded to include full support for all
dollar amounts and merchant categories, including e-commerce.
PULSE PAY Express is a key part of the company’s strategy to champion
choice and competition and to be the best network option for all debit
transactions. It delivers superior net economics for both issuers and
merchants. By including support for PINless and no CVM debit
transactions, merchants and cardholders also benefit from faster
checkout times at the POS.
PULSE participants may begin using the new acceptance mark on cards,
signage and other materials immediately.
Editors: Download the new PULSE acceptance mark here: http://www.dpkpr.com/files/557/download/.
About PULSE
PULSE, a Discover Financial Services (NYSE: DFS) company, is one of the
nation’s leading debit/ATM networks. Financial institutions, merchants,
processors and ATM deployers across the United States and around the
world depend on PULSE’s comprehensive suite of products and services and
its commitment to providing exceptional client service, flexibility,
security and superior economics. PULSE also is a resource for debit
education, research and knowledge drawn from more than three decades of
industry experience. For more information, visit www.pulsenetwork.com.
Source: PULSE
PULSE
Patty Sendelbach, APR, (832) 214-0395
patty.sendelbach@pulsenetwork.com