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Discover Enhances Mobile Experience with Redesigned App Homepage

April 02, 2018

Riverwoods, IL, April 2, 2018 – A more intuitive and personalized experience awaits cardmembers on the Discover Mobile app. The redesigned homepage, which includes an updated layout and the addition of a dynamic call-to-action button, will be available to all cardmembers this spring via an update to the app.

“Our mobile login rate continues to climb, with more than two-thirds of cardmember logins taking place on smartphones and tablets in early 2018,” said Szabolcs Paldy, vice president of e-business for Discover. “Mobile-first thinking is key to offering a best-in-class customer experience, and our redesign emphasizes ease of navigation and personalization.”

The redesign includes the adoption of a tile format that highlights key information for cardmembers, such as their account summary and Cashback Bonus® balance. The new layout also embraces personalization with a call-to-action button that appears when, for example, a cardmember is both nearing their credit limit and credit line increase eligible. When tapped, the call-to-action button brings the eligible cardmember to the credit line increase request page.

The redesigned homepage is the latest enhancement to the Discover Mobile app, which also includes:

  • In-App Messaging, a customer service option that enables cardmembers to communicate with Discover’s live U.S.-based customer service agents without having to stop and restart numerous interactions
  • Freeze it®, an on/off switch that enables cardmembers to freeze their accounts in seconds if they misplace their cards to prevent new purchases, cash advances and balance transfers
  • Apple® Touch ID and Face ID to sign in on supported iOS devices, and Apple® Siri functionality for Apple® users

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America's cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposit through its direct banking business. It operates the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discover.com/company.

Media Contact:
Brittney Mitchell
224-405-0730
brittneymitchell@discover.com
@Discover_News