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The Martin Agency and Discover Part Ways

October 04, 2019

RIVERWOODS, Ill., & RICHMOND, Va.--(BUSINESS WIRE)-- Discover, a leading direct bank and payments company, and The Martin Agency, today announced the decision to end their 13-year relationship at the end of this year. Their collective work translated brand strategy into broad-reaching creative that highlighted Discover’s leadership in rewards, customer service and innovation.

“We’ve been together since ‘The Office’ was the top comedy and Bob Barker hosted ‘The Price is Right.’ A lot has changed in marketing and communications, and it has become clear we have differing philosophies for the future,” said Martin Agency CEO Kristen Cavallo. “As we move forward, we do so rooting for each other and what’s next.”

“Discover and The Martin Agency have enjoyed a long, successful partnership that succeeded in building our brand while producing strong business results,” said Ryan Scully, Senior Vice President of Brand, Media & Consumer Insights. “We are proud of the work we have done together and grateful to TMA for their development of creative concepts that reflected a deep understanding of our customer and of our brand.”

Discover is currently conducting a search for a new creative agency of record.

Oct. 4, 2019

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America's cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposit through its direct banking business. It operates the Discover Global Network comprised of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance around the world. For more information, visit www.discover.com/company.

About The Martin Agency

When Jimmy Kimmel, Ellen DeGeneres and Stephen Colbert spontaneously start talking about our clients; when our clients become a Jeopardy! clue and a Wheel of Fortune reveal; when SNL parodies our creative campaigns—we consider it both a good day and all in a day’s work. And maybe a Hump Day, too. For us, buzz is a business metric. We’ve created steady buzz around GEICO, OREO, UPS and Buffalo Wild Wings, to name a few. Our goal: fight invisibility, in everything we do. www.martinagency.com.

Jon Drummond
Discover
jondrummond@discover.com
+1-224-405-1888
@Discover_News

Jaclyn Ruelle
The Martin Agency
Jaclyn.ruelle@martinagency.com
617-763-4727

Source: Discover Financial Services